FRANCHISE NEWS The latest reports from businesses in franchising
Fresh partnership for Subway and Lidl
n Quick-service food retailer Subway has opened its first franchise housed in a Lidl supermarket in Cromer, Norfolk.
Franchisee Raj Rao said: “Opening within a Lidl supermarket is a big step for us. There are no other branded quick-service restaurants in the local
The Letting People opens doors to new franchisees n A Midlands-based
lettings agency is expanding its franchise opportunity network following the success of its first franchised operation. Founded in 2002, The Letting People specialises in residential lettings and property management. It launched its first franchise in Milton Keynes in June this year, and is now looking to expand and take on franchisees across England. Caroline Kempster, co-founder of The Letting People, said: “Over the past 10 years we’ve worked hard to ensure that The Letting People has
area and this dual partnership really capitalises on customers needing to shop and eat in one place. As it is my 12th Subway store, I have great confidence in the brand’s strength ... the simplicity of the operations involved make a supermarket the perfect choice.” Subway currently operates over 300 stores in what it refers to as ‘non-traditional locations’, such as convenience stores or on university campuses. Trevor Haynes, area development manager, commented: “The non- traditional locations are a key area of growth for the Subway brand in the UK and Ireland. The simple operations involved in running a Subway franchise and the convenience offered make it a perfect fit for these style locations. The partnership with Lidl is the first of its kind and we are excited to see what this could lead to in the future.”
a solid reputation and brand identity within the industry. We’ve built up strong, long-term relationships with landlords and tenants and carved out a unique position for ourselves within the rental market. “Now we’re looking to expand the business and are actively encouraging franchisees to come forward. Not only will our franchisees be able to take advantage of low start-up costs and their own exclusive territory, they’ll also undergo an intensive training programme and receive ongoing daily support.”
Michael Lomax and Philip Rayner STAT-O-METER Statistics from the 2012 Natwest/bfa Franchise Survey 90%
The percentage of franchisees who reported satisfactory relations with their franchisor
£13.4bn
The overall annual contribution franchising makes to the UK economy
6 |
Businessfranchise.com | September 2013 6 months
The average amount of time it takes for a franchisor to recruit a franchisee
81%
The percentage of franchisees who believe they have a competitive advantage over other small businesses
operate the successful Milton Keynes franchise. Of his decision to build a property franchise, Michael explained: “Philip and I come from very different backgrounds and were looking for a business venture which would suit both of our backgrounds. Philip had a long career in the construction industry, while my experience lies in marketing and design. We came across The Letting People and agreed that it was a perfect fit.” Demand for rented accommodation
remains high, as people are priced out of the property market. According to the Rugg Review 2008, 43 per cent of under the age of 30 rent and expect to rent until they are at least 40. As a result, it is forecast that the number of private landlords will increase by 50 per cent over the next few years.
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