Just Hoods by AWDis 25 great styles in 61 great colours
■Just Hoods by AWDis is available only from PenCarrieUKL 0800 252248 or 0800 220955; Prestige Leisure UK 0800 652 1234; Ralawise 08002 212 180 and Ralawise Ireland 1 800 599 599. Visit
www.justhoods.com
JH045 Girlie Heather Sweat.
JH047 Fresher Full Zip Sweat.
JH046
Sophomore Quarter Zip Sweat.
Just Hoods heads in new directions A
Nineteen becomes twenty-five!
WDis continues as the powerhouse brand of the printwear industry. Business is tough but sports and leisurewear steams along with AWDis and Just Hoods leading the way as the best selling brand in the trade and itʼs still growing, in every respect. Month on month sales figure increases make us wonder at times where they are all going!
Our new directions will ensure AWDis stays at number one
In the past four-and-a-half years our Just Hoods brand started with one basic hoodie in an industry-leading 30 colours. Up to now there have been four basics, four zip front Zoodies, six fashion designs and the oddly included five jogpant styles. They caused some amusement in a Just Hoods collection but as a matter of
| 56 | August 2012
convenience itʼs worked really well; no confusion for customers who know that they get a perfect match in fabric, quality and colour to the more popular colours.
Nineteen styles in up to 61 great colours was unbeatable at the start of
2012. So where are we now? Always quirky, our first new direction in July was sweats. We introduced two unisex zipped versions in our peerless 280gsm poly cotton. The JH46 Sophomore quarter zip and the JH047 Fresher full Zip sweats both come in 12 colours. They are beautifully cut featuring cadet collars and top quality stylish YKK metal zips. JH047 sports two slash pockets. Along with the new designs thereʼs a bigger size range, all colours of JH001 are available in XXL as a minimum with some colours up to 5XL. All other unisex styles go up to XXL and
Where we are going
September sees another new direction with two traditional set in sleeve sweatshirts. The JH040 Heather Sweat is a Gentsʼ fit and the JH045 Ladies, each is in seven colours and both are certain to be winners in an unending market. They will be in stock and available.
The strength of the AWDis brand lies in several areas:-
Design, value and marketing The products are designed by people who know and understand the market, its customer requirements and how to
www.printwearandpromotion.co.uk
girlie styles to XL. August sees another new direction with the launch of the unisex, press stud closing, solid colour JH041 College Jacket in five colours and the bi colour JH043 Varsity Jacket in 10 options.
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