Quadra Supplier profile Another bright idea from Quadra
Quadra has extended its decoration-friendly School Essentials range with the launch of the new QD452 – a book bag for ‘brighter pupils’.
LEFT: Aimed at older students, the new QD465 Freestyle
Messenger has a zip-off panel for easy decoration access.
RIGHT: QD452 Enhanced-Viz Book Bag – the new entry point to Quadra’s book bag range.
Q
uadra is the industryʼs ʻgo-toʼ brand for high quality, imprintable bags and accessories. For over 15 years, its ever-expanding product collection has offered a compelling one- stop solution for fashionable, functional and affordable designs. Following its most recent range extension, in January, Quadra now offers an even broader choice encompassing corporate, career, leisure, promotional, school, student, sport, team wear and travel styles, all of which are expertly designed to allow easy and profitable embellishment. Key to the Quadra collection is the School Essentials range. Made from proven fabrics and materials, and incorporating the practical features demanded by todayʼs pupils, the range sets the benchmark for school carrying solutions. It includes book bags, gym sacs, school backpacks, sports and team holdalls, and fashionable messenger styles, with the brand also supplying fully featured laptop-compatible designs for students in further and higher education. Constant appraisal of the School Essentials offering, as well as changes in customersʼ tastes and requirements, allied to an on-going programme of product development and improvement are integral to Quadraʼs continued success. This year the brand has focused on the Primary School sector and, in particular, the market for book bags. “Budgets are being squeezed, which means that schools must look ever more carefully at their choice of book bags, leading to a growing emphasis on affordability and value,” Quadraʼs Iain Lamb explains.
“At the same time, the current administration is fostering a competitive environment for education providers, meaning that all branded school items are required to work even harder as an effective extension of a schoolʼs image, values and appeal.”
It is against this backdrop that Quadra
www.printwearandpromotion.co.uk
has launched the new QD452 Enhanced- Viz Book Bag which represents the new entry-point for the brandʼs book bag range. It succeeds in juggling the seemingly impossible: stripping out cost while adding extra worthwhile features. The bagʼs signature detail is its conspicuous fluorescent binding, which complements the Enhanced-Viz reflective safety accents that come as standard on all Quadra book bags.
closure and pupilʼs name-cardholder. It comes in popular school colours – bottle green, bright royal, burgundy, classic red, French navy and purple – all with fluorescent yellow binding. The QD463 Premium Book Bag (another new addition in 2012) is a premium schoolsʼ product. It will have particular appeal for any customer looking for a book bag that offers maximum scope for decoration.
ENHANCED: Quadra’s new QD463 Premium Book Bag is an upscale product that offers maximum scope for decoration.
“The QD452 is a budget bag that punches well about its weight/price. It is the highlight of the 2012 School Essentials range on account of its unrivalled visibility alone,” says Iain Lamb. “Child safety is imperative. In the past, weʼve seen an emphasis on reflective accents to make children more conspicuous to traffic in low light and at night; however, schools will welcome any enhancement that could increase childrenʼs visibility (and safety) at any time of day and under any weather conditions (bright, sunny days included). “The addition of the fluorescent binding represents a genuine USP and will help Quadra customers to both promote the new product and differentiate their school bags offering from the competition.” The QD452 is made from 600D polyester and also features a Rip-Strip
Made from high quality 420D polyester, the QD463 is based on the hugely successful QD51 Junior Book Bag and adds an extended front flap for greater embellishment potential. The full-height front flap conceals another design enhancement – a handy zipped mesh pocket. In keeping with its upscale design, the new bag also features premium finishing touches, such as a detachable adjustable webbing shoulder strap, top grab handle, Enhanced-Viz reflective stripe, contrast trim detail and twin fasteners on the front flap. The QD463 is available in bottle green, bright red, bright royal, and French navy. Quadraʼs third new offering for the education market is the QD465 Freestyle Messenger. “Targeted primarily at secondary schools and colleges, the bag is stylish, spacious and practical. Its modern urban design ethic, combined with the understated black and French navy colourways, provides a more sophisticated alternative to standard school bags and will appeal to any fashion conscious student,” says Iain Lamb. The QD465 is especially notable for the ingenious zip-off panel on its large front flap, which provides unfettered access for decoration. Other features include a detachable adjustable shoulder strap with pad, continuous webbing trim, zippered mesh pocket under the front flap, and rear zippered pocket. ■ For further information visit
www.quadrabags.com
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