INDUSTRY NEWS
Marketing toolkit tutorial from SG
K
eeping things simple, SG have released a movie tutorial showing you just how easy it is to reach new customers using their online Marketing Toolkit.
The tutorial takes you on a step-by-step journey to create a fully personalised PDF you can email or print and send to your existing and new customers. Simple and clear instructions take you to the Marketing Toolkit area of the SG website and show you how to choose the product you wish to promote. Once there, it only takes a few minutes for you fully personalise the mailer with your logo, promotional message, price and company details and you are ready to go! Free to use, the Marketing Toolkit area of the website has no log-in allowing you to create personalised price offers for any of the SG products without needing to remember usernames or passwords. It really is that simple. To watch the new tutorial, simply click on the Marketing Tutorial link on the SG website home page,
www.sg-clothing.com or go straight to the Marketing Toolkit section and start promoting! ■ For more information visit
www.sg-clothing.com
EASY: Create personalised SG mailers with the free, easy-to-use online Marketing Toolkit.
New memory kneepads get off the ground A
fter four years of research and development, a new, non-foam based safety kneepad which
ʻmemorisesʼ its original form without reducing its cushioning effect from consecutive or prolonged use, is now being marketed to all trade and industries.
Compared with most foam materials which provide cushioning by air pockets that collapse over a short amount of time, the thermoplastics used in the new kneepads perform at a higher cushioning rate for a longer period of time than EVA or PU equivalents.
Called 'Redbacks' because of the construction resembling the markings of an Australian redback spider, the kneepads feature a red coloured, soft and flexible TPE (Thermo Plastic Elastimer) leaf spring set within a unique honeycomb matrix.
In addition to the memory comfort factor, these distribute body weight evenly, elevating the knees to reduce pressure on knee, leg, ankle and foot joints whilst minimising the risk of possible injury from sharp or penetrating objects to a resistance force of 100N as
specified by SATRA Type 2, Level 1, and defined by European Standard EN14404:2004 + A1:2010. Light, flexible and easy to fit tightly and comfortably into most knee-pocketed work trousers, the breathable, ʻnon-slipʼ pads with their abrasive-resistant covers allow wearers to keep cool and dry in hot or damp conditions and protect the knees from cold surfaces. Recently voted ʻWinner 2012 – SATRA Best Innovation in Occupational PPEʼ, 'Redbacks' are CE approved and are the first and only kneepads in the World to use leaf spring technology that dissipates the userʼs weight, bringing unrivalled relief from pain or discomfort either during or as a result of kneeling. Derived from advanced sports technology, designed in the UK and manufactured in the EU by CL-7 Limited, based in Daventry, the 'Redbacks' Kneepad is the first of a number of planned products being developed by the company using the patented leaf spring/Matrix Cushioning System which is now generically labelled as ʻRedbacks TM Technologyʼ. ■ Visit
www.redbackskneepads.co.uk
www.printwearandpromotion.co.uk
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