BTC activewear Supplier profile Choice, value and service
BTC activewear, part of the Falk & Ross group – the largest multi-brand distributor in Europe – distributes over 45 market-leading brands throughout the UK and Ireland.
E
stablished over 20 years ago, the company continues to evolve and grow, merging in 2010 with the Falk
& Ross Group – the largest garment distributor in Europe. With industry-leading levels of choice, service, support and innovation, BTC activewear provide a high level of customer support coupled with friendly staff.
Massive stocks
Located at the heart of the countryʼs motorway network, BTC activewear has the biggest distribution centre in the industry (pictured right). Massive storage capacity, means massive stocks – and with state of the art systems the company pride themselves on offering a 99.7% order accuracy rate!
Stretching 12 metres high and with space for 10,000 pallets, thatʼs a total stock capacity of £20m. This huge stock capability ensures that BTC are sure to have what you need, when you need it.
Big brands
BTC activewear were the first and still are the largest UK distributor of Fruit of the Loom, Gildan, Regatta, Dickies and Stormtech.
With over 45 market-leading brands on
offer, the company has expanded even further in 2012 by introducing several new, popular names to their collection. Introducing B&C and Bella+Canvas, who offer fashion forward pieces and modern takes on our favourite items, and the Dare2b range from Regatta offering a unique range of teamwear. As ever, 2013 promises to bring new exciting brands to the mix – so watch this space!
Simply the best – SG
Exclusive to BTC activewear in the UK and ROI is the SG range of core styles. Launched in 2010, the garments feature a selection of products for men, women and children and includes T shirts, polos, hoodies, sweats and fleeces in a variety of colours.
The philosophy behind SG is about making life easier for customers in every way – from product choice, price, support and service. Each product has been designed with decoration in mind and BTC are confident the brand will continue to grow and expand during 2013 – with some exciting new developments on the cards!
Online ordering
Since its launch in 2008, BTC activewearʼs On-Line-Ordering (OLO) system has become hugely popular. With a massive and rapid growth rate, an increased number of BTC customers
www.printwearandpromotion.co.uk
now choose to order online with the simple to use system.
Accessed via the BTC website
www.btcactivewear.co.uk, OLO enables customers to check live stock levels of every single style and add to their orders throughout the day – saving time and hassle, manage back orders, review archived orders and re-print invoices. Plus, as part of the companyʼs ongoing commitment to provide the very best service, the OLO site offers customers the extra benefit of extended ordering hours. Order on-line up to 8pm and still take delivery by noon – thatʼs the best delivery service in the industry!
Stormtech Outerwear – full European
collection available online BTC are the largest distributor of Stormtech technical outerwear in the UK and ROI, stocking a large collection of best-selling styles. In addition the BTC activewear webshop features the rest of the Stormtech 2012 European collection available to purchase as a special order, on a 4-day delivery service.
Award-winning customer support and local sales teams
BTC activewear are proud of their award- winning customer service teams. Offering the personal touch, they enable BTC to be able to offer each customer their own dedicated account manager. Plus, one of eight regional business development managers also ensure they regularly visit their customers to work with them and
help grow their business.
This strong team, split across four regional offices, offers a friendly, helpful and knowledgeable service time after time.
Innovative marketing support From supporting customer web links, to personalised brochures and data – BTC provides all the tools to help and support their customers. By keeping abreast of whatʼs needed, the company is always looking at new innovative marketing developments.
New for 2012 was the introduction of the mobile phone app – a simple way to access current prices through a free, easy-to-download app on your smart phone. With growing success, the app is a convenient way of enabling customers to check current stock levels and prices wherever and whenever they like while keeping up to date with new developments in the world of BTC. Also available is the Catalite – the No.1 selling end user catalogue. At a third of the size of the companyʼs trade catalogue, this lighter, greener, less expensive catalogue still features the complete 2012 collection. Available in a choice of six eye catching customer cover design options that can be personalised, this great value catalogue is the perfect selling tool! Itʼs a wonderful world and an exciting time at BTC activewear – with great choice, great value and great service.
■ For more information call 0121 505 5177, email midlands11@btcactivewear.
co.uk or visit
www.btcactivewear.co.uk
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