BRAND GUIDELINES 7. BRAND GUIDELINES
We are happy to support you in the creation of your adverts and mailings. Here we have summarised the most important tips for creating advertising material. Please feel free to get in touch with your sales contact at any time and make sure to send all advertisements to
TradeSupportEMEA@ncl.com for approval.
7.1 LOGO You can download our current logos in different formats and colours from the “Logo Toolkit Continental Europe” on Marketing Headquarters. Horizontal and vertical Norwegian Cruise Line logos are shown below. Logo choice is up to your discretion.
GUIDELINES AT A GLANCE Non-US
BRAND IDENTITY: CORPORATE & BRAND Please note that Non-US regions are using a version of the logo that has a larger “CRUISE LINE.” The NCL Full color logo should be used in cor-
Please download our Logo Toolkit
porate communications (ie: letterheads, reports, etc.), official documents (ie: return address panel, FAQs, T&Cs, etc.), assets with expected longevity (ie: trade booths, port signage, onboard ship communications, etc.), or brand campaign assets. There are black text and white text options, and both are available in horizontal and vertical formats. Logo choice is up to the discretion of the designer based on legibility.
GUIDELINES AT A GLANCE Non-US
on Marketing Headquarters. GO TO
market.ncl.com/Logos
BRAND IDENTITY: CORPORATE & BRAND Please note that Non-US regions are using a version of the logo that has a larger “CRUISE LINE.” The NCL Full color logo should be used in cor-
porate communications (ie: letterheads, reports, etc.), official documents (ie: return address panel, FAQs, T&Cs, etc.), assets with expected longevity (ie: trade booths, port signage, onboard ship communications, etc.), or brand campaign assets. There are black text and white text options, and both are available in horizontal and vertical formats. Logo choice is up to the discretion of the designer based on legibility.
Breathing Room: Always leave enough negative space of at least the size of the NCL shield all around either version of the logo.
Breathing Room: Always leave enough negative space of at least the size of the NCL shield all around either verson of the logo.
SHIELD BLUE
PMS: 7461C / 7461U C: 80 M: 29 Y: 0 K: 12 R: 10 G: 132 B: 189 RAL: 5051
HEX: 0A84BD
Breathing Room: Always leave enough negative space of at least the size of the NCL shield all around either version of the logo.
NOTE: Norwegian Blue—AKA “Shield Blue” should not be used as an accent color nor a background color. It is a special blue reserved just for our brand’s shield.
7.2 FONTS
BRAND IDENTITY: CAMPAIGN The NCL Campaign logo can be used in retail and lower funnel marketing communications (ie: direct mail pieces, paid social assets, etc.), or on as-
SHIELD BLUE
If possible, please use the following free Google Fonts when advertising Norwegian Cruise Line.
HEUTE NATUR PUR, MORGEN ADRENALIN PUR
NCL bietet Ihnen die besten Möglichkeiten, Alaska zu erleben
JOST (HEADLINES)(IN CAPITALS) Jost Semi Bold – 8pt. (Captions)
Noto Sans regular – 8/9pt. (Bodycopy) Noto Sans italic (Sublines)
BRAND IDENTITY: CAMPAIGN The NCL Campaign logo can be used in retail and lower funnel marketing communications (ie: direct mail pieces, paid social assets, etc.), or on as-
Auf einer Alaskakreuzfahrt mit Norwegian Cruise Line® wird jeder Tag zu Ihrem Tag. Packen Sie nur einmal Ihre Koffer aus und wachen Sie fast jeden Morgen an einem anderen Reiseziel auf. Seien Sie dem Himmel ganz nah auf einer Gletscherwande- rung in Juneau und genießen Sie anschließend in der Observation Lounge einen Whisky on the Rocks. Erleben Sie an einem anderen Tag eine adrenalingeladene Hundeschlittenfahrt in Skagway und rasen Sie anschließend über die einzige E-Kart- bahn auf See. Wohin die Meeresbrise Sie auch trägt: Auf Ihrer Kreuzfahrt genießen Sie jeden Tag genau das, wonach Ihnen der Sinn steht. Willkommen an Bord von NCL – Frei, jeden Tag Neues zu erleben.
DOWNLOAD
sets with short lifespan in market (ie: promotional assets, holiday-centric campaigns, etc.). There are three 1-color options: white (primary), dark blue (secondary), and gold (The Haven only), and both are available in horizontal and vertical formats. Logo choice is up to the discretion of the designer based on legibility but should always match the headline color.
HEADLINE ALL CAPS JOST REGULAR Sub-headlines sentence case Noto Sans Regular Italic
day. Unpack once and wake up in a new destination nearly every morning. Hike a glacier in Juneau and kick back with a whiskey on the rocks in the Observation Lounge one day. Feel the adrenaline of dog sledding in Skagway, then the rush of racing on the only race tracks at sea another day. Wherever the sea breeze takes them, there’s something for
tomorrow with Norwegian. MEHR ERFAHREN DOWNLOAD
HEADLINE ALL CAPS JOST REGULAR Sub-headlines sentence case Noto Sans Regular Italic
The headline should not be longer than two lines. There is no size specification for headlines and sublines.
Brand Accent & Background Colors
HEADLINE ALL CAPS JOST REGULAR Sub-headlines sentence case Noto Sans Regular Italic
Norwegian Encore®, Alaska 7.3 COLOURS
DARK BLUE
PMS: 4160C
C: 96 M: 64 Y: 44 K: 30 R: 3 G: 72 B: 94 HEX: 03485E
DARK BLUE
C:
C:96 M:64 Y:44 K:30 R:3 G:72 B:94 HEX: 03485EHEX: 03485E
PMS: 4160C M: 64
PMS: 44 R: G: 72 94 30
MEDIUM BLUE
PMS: 2951C
MEDIUM BLUE
PMS: 2951C PMS: C: 65 M: 17
C:65 M:17 Y:10 K:0 R:80 G:170 B:207 RAL: 5024
R: 80 G: 170 B: 207 HEX: 50AACF HEX: 50AACF
95 10 K: 0 C:
C: 65 M: 17 Y: 10 K: 0 R: 80 G: 170 B: 207 RAL: 5024 HEX: 50AACF
LIGHT BLUE
HEADLINE ALL CAPS JOST REGULAR Sub-headlines sentence case Noto Sans Regular Italic
Example advertising print YELLOW CORAL
BRAND ACCENT & BRACKGROND COLOURS PMS: 304
Brand Accent & Background Colors PMS: 101
C: 33 M: 0 Y: 8 K: 0
R: 153 G: 238 B: 249 RAL: 6027 HEX: 99EEF9
LIGHT BLUE
C: 33 M: 0 Y: 8 K: 0
PMS: 304PMS: 304 0
8 K:0
R:153 G:238 B:249 HEX: 99EEF9
R: 153 G: 238 B: 249 RAL: 6027 HEX: 99EEF9
YELLOW CORAL
C: 9 M: 2 Y: 84 K: 0 R: 255 G: 244 B: 59 RAL: 1016 HEX: FCEC06
TILDE USE: Feel free to eliminate the tilde from any asset where it compromises the real estate of more important elements. Use should be limited to above main hero headlines.
R: 255 G: 244 RAL: 1016
TILDE SIZE: Always keep your tilde proportional to the size of the logo on your piece. The width of the tilde should be the same distance from the bottom left corner of the shield to where it touches the end of the “U” in “CRUISE”
C: 9 M:C:9 M:2 Y:84 K:0 0 R:255 G:244 B:59 HEX: FCEV06 HEX: FCEC06
PMS: 101 84
59
C: 0 M: 60 Y: 48 K: 0 R: 249 G: 142 B: 121
C:0 M:0 Y:0 K:0 255 G:155 B:255 RAL: 3014
HEX: FF8573 C: 0 M: 0 Y: 0 K: 0
R: 255 G: 255 B: 255 RAL: 9016
C:0 M:0 Y:0 K:0 R:255 G:155 B:255
C:0 M:0 Y:0 K:70 R:112 G:111 B:111
C: 85 M: 69 Y: 48 K: 30 R: 40 G: 69 B: 96 RAL: 5000 HEX: 253A4C
3 TILDE USE: Feel free to eliminate the tilde from any asset where it compromises the real estate of PMS: 170 PMS: 170 PMS: 7546 PMS: 170 WHITE
C: 0 M: 60 Y: 48 K: 0 R: 249 G: 142 B: 121 RAL: 3014 HEX: FF8573
WHITE COPY COLOURS PMS: 170 C: 0 M: 0 Y: 0 K: 0
R: 255 G: 255 B: 255 RAL: 9016
WHITE WHITE GREY
HEADLINE ALL CAPS JOST REGULAR Sub-headlines sentence case Noto Sans Regular Italic
HEADLINE ALL CAPS JOST REGULAR Sub-headlines sentence case Noto Sans Regular Italic
R: 255 G: 255 B: 255 RAL: 9016
PMS: 4160C
R: 255 G: 255 B: 255 RAL: 9016
C: 0 M: 0 Y: 0 K: 0 PMS: 871U
PMS: 4160C
C: 96 M: 64 Y: 44 K: 30 R: 3 G: 72 B: 94 HEX: 03485E
PMS: 871U
C: 30 M: 35 Y: 85 K: 0 R: 175 G: 143 B: 70 HEX: AF8F46
NAVY
CASINOS AT SEA® PMS: 7546
Only
C: 85 M: 69 Y: 48 K: 30 R: 40 G: 69 B: 96 RAL: 5000 HEX: 253A4C
NAVY CASINOS AT SEA® Only Example online banner
C: 96 M: 64 Y: 44 K: 30 R: 3 G: 72 B: 94 HEX: 03485E
PMS: WHITE
C: 30 M: 35 Y: 85 K: 0 R: 175 G: 143 B: 70 HEX: AF8F46
LEARN MORE
WACH AUF IN SANTORIN. DANN IN FLORENZ. DANN IN CANNES.
WAKE UP
IN SANTORINI. THEN FLORENCE. THEN CANNES.
PMS: WHITE C: 0 M: 0 Y: 0 K: 0
sets with short lifespan in market (ie: promotional assets, holiday-centric campaigns, etc.). There are three 1-color options: white (primary), dark blue (secondary), and gold (The Haven only), and both are available in horizontal and vertical formats. Logo choice is up to the discretion of the designer based on legibility but should always match the headline color.
PMS: 7461C / 7461U C: 80 M: 29 Y: 0 K: 12 R: 10 G: 132 B: 189 RAL: 5051
HEX: 0A84BD
OFF THE GRID TODAY, ON THE TRACK TOMORROW
NOTE: Norwegian Blue—AKA “Shield Blue” should not be used as an accent color nor a background color. It is a special blue reserved just for our brand’s shield.
Experience something new every day when you cruise Alaska with Norwegian When your clients vacation with Norwegian Cruise Line®
in Alaska, every day is a new
PURA NATURALEZA HOY, PURA ADRENALINA MAÑAN La mejor forma de descubrir Alaska es con Norwegian Cr
Cuando vas de vacaciones por Alaska con Norwegian Cruise Lin nuevo día. Deshaz las maletas una sola vez y despierta en un nuev mente cada mañana. Sube a un glaciar en Juneau y luego sabo hielo en el Observation Lounge. Siente la adrenalina montando e por perros en Skagway y, de vuelta a bordo, da vueltas por la únic en alta mar. Allá donde te lleve la brisa del mar, encontrarás algo a tar del crucero todos y cada uno de los días. Sube a bordo y vive un con NCL.
DESPIERTA EN
SANTORINI. DESPUÉS EN FLORENCIA. Y LUEGO EN CANNES.
APRENDER MÁS
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