PART 1: PRODUCT INFORMATION
1. THE NCL DIFFERENCE – WHY CRUISE WITH NCL? ........................................ 5 –8 1.1 The NCL Experience ............................................................................................ 5 1.2 Modern Fleet & Variety of Accommodation ................................................... 5 1.3 Worldwide Destinations ................................................................................ 6 – 7 1.3.1 What sets our itineraries apart? ....................................................................... 6 1.3.2 Benefits of NCL’s Shore Excursions ............................................................. 6 – 7 1.3.3 Benefits of NCL’s Cruisetours ............................................................................ 7 1.4 Sail & Sustain ....................................................................................................... 8
2. MEET THE NCL FLEET ................................................................................. 9 –74 2.1 Fleet Overview ............................................................................................... 9–12 2.2 Deckplans ..................................................................................................... 13–58 2.3 Accommodation Details ............................................................................. 59–62 2.4 Dining & Beverage Details ......................................................................... 63–70 2.5 Other Onboard Facilities ............................................................................ 71–74 2.5.1 Spa & Wellness On Board ................................................................................. 71 2.5.2 Sports & Fitness On Board .............................................................................. 72 2.5.3 Shows & Entertainment ............................................................................ 73 – 74
PART 2: SELLING INFORMATION
1. CUSTOMERS AND TARGET GROUPS ........................................................... 76 – 82 1.1 New-to-cruise Guests who usually book a Land-Based Resort ................ 76 1.2 Relaxed Explorers ............................................................................................. 77 1.3 Families ............................................................................................................... 77 1.4 Solo Travellers .................................................................................................... 78 1.5 Repeaters ........................................................................................................... 79 1.6 Value-Conscious Customers ............................................................................ 79 1.7 Luxury Cruisers ................................................................................................. 80 1.8 Guests who are celebrating a Special Occasion .......................................... 80 1.9 Guests with Reduced Mobility, Disabilities or Medical Conditions .............. 81 1.10 MICE Groups ...................................................................................................... 82 1.11 Festival Lovers ................................................................................................... 82
2. THE CRUISE FARE ..................................................................................... 83 – 84 2.1 Base Fare ............................................................................................................ 83 2.2 Free at Sea ................................................................................................... 83 – 84
3. PROMOTIONS ..................................................................................................85 4. PARTNERS FIRST – SALES SUPPORT ..........................................................85 – 86
5. THE BOOKING PROCESS .......................................................................... 87 – 92 5.1 Become a Partner Agency ............................................................................... 87 5.2 Create & Manage a Booking ..................................................................... 87 – 88 5.3 Fly-Cruise Packages .......................................................................................... 88 5.4 Transfers & Parking .......................................................................................... 88 5.5 Payment .............................................................................................................. 89 5.6 Cancellation Conditions ................................................................................... 89 5.7 My NCL & Online Check-In .........................................................................89 – 90 5.8 Travel Documents ...................................................................................... 90 – 91 5.9 Passport, Visa & Customs .......................................................................... 91–92
6. GROUP BOOKINGS & MICE BUSINESS ...................................................... 93 – 94 6.1 Regular Group Allotments ............................................................................... 93 6.2 MICE .................................................................................................................... 94
7. BRAND GUIDELINES ................................................................................. 95 – 96 7.1
Logo ..................................................................................................................... 95
7.2 Fonts .................................................................................................................... 95 7.3 Colours ................................................................................................................ 95 7.4 Images ................................................................................................................ 96 7.5 Brand Copy ......................................................................................................... 96
8. CONTACT LIST .......................................................................................... 97 – 98 3
FREE AT SEA
Find out more on how to easily takeyour clients' cruise to the next level with our holiday upgrade Free at Sea. Add up to five extras including premium drinks from € 149 p.p. depending on the length of the cruise.
To find out more GO TO pages 83 – 84.
NEW IN THIS EDITION
We have made it easier for you to find further information online and have added QR codes to downloadable materials on Marketing Headquarters for everyone reading the print version, plus have highlighted references to other chapters in this handbook and links to our websites with this symbol GO TO .
TAKE A LOOK AT OUR NEWEST SHIP Introducing the all-new Norwegian Aqua™
,
the latest evolution of our innovative Prima Class. Thoughtfully designed to give you more of what you love. Find out more:
GO TO Fleet Overview – page 9 GO TO Deckplan – pages 13 – 18 GO TO Accommodations – page 59 GO TO The new Aqua Slide Coaster – page 72
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