CUSTOMERS AND TARGET GROUPS
1.5 REPEATERS We want your customers to know how much their loyalty is appreciated and to show it in a rewarding way. With the Latitudes Rewards loyalty programme, your customers can earn Rewards Points in multiple ways: They receive one point for every night they spend on board and additional points when booking a Suite* The Haven Suite, or book with a Latitudes Rewards Insider Offer.
or a
The programme is structured into seven tier levels (Bronze, Silver, Gold, Platin, Sapphire, Diamond and Ambassador) based on the number of points earned. Depending on their tier level, Latitudes Rewards members enjoy numerous exclusive onboard benefits and can save with the exclusive monthly Latitudes Rewards Insider Offers.
Every customer over 18 years will be automatically enrolled for the programme after his or her first cruise. To ensure that they receive the benefits they are entitled to, be sure to request their full address and Latitudes number at the time of booking.
Loyalty certainly has its privileges, and we hope that the loyalty programme will reward you with more customers who choose to cruise with us again and again. For the current Latitudes
Rewards Insider Offers and a complete benefit grid, please GO TO
www.ncl.com/latitudes.
For questions concerning the Latitudes Rewards programme or a customer’s Latitudes status, please contact our our team via the contact form on GO TO
www.ncl.com/contact or via our hotline.
Read as well about our CruiseNext Credit Offer in GO TO chapter 3
of part 2 of this manual. *
Does not include Club Balcony Suites.
1.6 VALUE-CONSCIOUS CUSTOMERS A cruise holiday with Norwegian Cruise Line offers your customers a wide variety of itineraries, experiences and represents great value for money.
INCLUDED
• With so many inclusions as standard, NCL creates the perfect holiday for guests to maximise their overall experience at sea
• With delicious dining options 24 hours a day, guests can dine when they want, in both restaurant and buffet settings
• A choice of evening entertainment, including award-winning Broadway shows, to pique their interest
• For younger guests, kids’ clubs, sports deck and water slides are just a few things on the agenda to keep them busy and happy
FREE AT SEA When guests upgrade to Free at Sea, they get so much more included. They will:
• Enjoy unlimited quality branded alcoholic beverages and soft drinks
• Dine in our speciality restaurants like Cagney’s Steakhouse, Le Bistro or Onda by Scarpetta
• Stay connected to friends and family at home with WiFi minutes included
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• Receive shore excursion discounts in each port they visit
• On select sailings, only pay the applicable taxes (no cruise fare) for the 3rd
and 4th close friends holidaying together
To learn more about Free at Sea GO TO chapter 2.2 of part 2 of this manual.
ACCOMMODATION
• They get to choose their exact stateroom and location on the ship at the time of booking
• For budget conscious guests or solo travellers there are Studio, Inside & Oceanview options to keep costs down (How much time will they spend in their room anyway when they have a whole ship and exciting ports to discover!)
• For those looking to enjoy fantastic views and fresh sea breezes and open their curtains to a different view nearly every day, a Balcony stateroom is the way to go
• Groups and families could even split the cost of a larger The Haven Suite with multiple rooms as also an adult travelling as a third to eighth passenger in a stateroom or suite benefits from lower pricing
guests in a stateroom – perfect for families or
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