CUSTOMERS AND TARGET GROUPS
1.10 MICE GROUPS Whether you are planning an important annual meeting, a one-of- a-kind incentive programme, a new product release, or a milestone corporate celebration, an NCL vessel is the ideal venue. Your group benefits from spectacular dining choices, exciting onboard activities, award-winning entertainment and a wide range of contemporary staterooms (see our previous product dedicated chapters to learn more). Especially for MICE groups, NCL offers incredible value with flexible price ranges plus numerous included amenities and all-inclusive packages for the ultimate experience. Always included: complimentary meeting rooms and group venues, state-of-the-art AV equipment, standard meals and beverages, onboard activities, award-winning live entertainment, fitness centre and more. Additional inclusions available. Our unique event spaces include large theatres that are perfect for award ceremonies and presentations, outdoor venues like The Waterfront, Ocean Boulevard and Spice H2
O with spectacular ocean views and unique
bars and lounges with plenty of room. You name the function; we have the space. Whether your customers want to charter an entire ship or plan a special event, our team specialises in creating personalised services to achieve your customers visions. GO TO
www.ncl.com/events to learn more.
Download our Partner Reference Materials – Miscellaneous (for e.g. Groups Resources) on Marketing Headquarters. GO TO
market.ncl.com/misc
Also, GO TO chapter 6 of part 2 of this handbook. 1.11 FESTIVAL LOVERS
Expand your market and set your agency apart with NCL’s theme cruises.
Our partner Sixthman offers immersive experiences for passionate fan communities on board our ships. Especially the Jewel-class ships are fully outfitted for (music) festivals at sea from atrium to theatre to pooldeck. Live concerts and activities that bring artists and fans together are combined on board and in our exclusive destinations, Great Stirrup Cay and Harvest Caye, and beyond. This creates unforgettable holiday experiences and an unparalleled sense of community for all involved – whether in the Caribbean or on European cruises. With Sixthman, you will be able to reach new customers, reconnect with your existing customer database, and you will be offering your customers truly unique, once-in- a-lifetime holiday experiences. Travel agencies who book their clients on a Sixthman event receive 10% commission. To request a
Sixthman agency ID and manage the reservations for your clients GO TO
www.sixthman.net/travelagents. Special group benefits are offered to groups of six and more.
1
Norwegian Encore
The Waterfront,
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