CUSTOMERS AND TARGET GROUPS 1.4 SOLO TRAVELLERS


Starting with sailings as of January 2024, NCL converted a selection of traditional staterooms on board all ships in the fleet into three new solo stateroom categories, including Solo Inside, Solo Oceanview and Solo Balcony. They join the already existing Solo Studios which were designed already having the solo traveller in mind. With pricing and availability dependent on the destination and demand, solo travellers pay less than a traditional double


occupancy room booked for single occupancy. Guests who stay in a solo stateroom also have access to the key-card-entry-only Studio Lounge, available on select ships, which features a dedicated space to relax and meet other solo travellers, a bar equipped with beer and wine and a variety of snacks served daily. In addition to their own lounge, solo cruisers can enjoy activities scheduled for single travellers to mix and mingle.


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Infinity Pool, Norwegian Prima


Studio, Norwegian Prima


Studio Bathroom, Norwegian Prima


Studio Lounge, Norwegian Prima 78


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