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Embracing CSR will help all children


to have the best start in life says Senator Steve Pallett


From nursery to secondary school they need a balanced


curriculum that provides for all their needs, irrespective of background or where they live.


Corporate Social Responsibility (CSR) is known by other names such as Corporate Conscience, Corporate Citizenship or for some, Sustainable Business, but whatever it is called, it is important that not only the private sector but also the public sector aims to further social good beyond compliance or regulatory requirements.


CSR strategies look to encourage corporate entities to make a positive impact on the local environment and the wider community, and while it is currently better understood in the private sector, I believe that the States of Jersey as the guardian of education


and


the island’s largest


employer, has a leading role in making CSR the norm in its own organization, as well as supporting the commercial sector to commit further to the community.


One of the five key priorities in the recently agreed States Common Strategic Plan is to ‘improve islanders’ wellbeing and mental and physical health’, which means supporting all islanders to live healthier, active and longer lives through the first fully inclusive ‘Health and Well Being Strategy’ and ‘Active Jersey Strategy’. To achieve this, I believe it is crucial that the States creates the new role of ‘Minister for Sport and Well Being’, both to champion preventative health measures and ensure that sufficient funding is made available in the forthcoming Government Plan when it replaces


the current Medium-Term Financial Plan.


CSR should be firmly embedded in all States of Jersey policy planning including


ensuring States employees are adequately catered for, especially at a time of much change due to the new Target Operating Model being introduced by the Chief Executive, Charlie Parker. If we want to increase productivity and efficiency with the States as well as the private sector, then it is important that wherever possible we reduce the levels of preventable ill health, both physical and mental.


After the Independent Jersey Care Inquiry, it was absolutely right that the current Council of Ministers included in the


where they live. As part of a balanced curriculum, I believe that adequate play time is vital and should include a minimum of one hour a day physical exercise.


If children are to grow up to lead long, healthy and active lives we have to instill the right disciplines at an early age. This will not only provide a better quality of life, free from unnecessary illness, but also limit the costs to the island’s health services.


The recently published ‘Jersey Schools Survey Report 2018’ provides many statistics that we must use to improve our efforts so that we can truly say that our children in reality are getting the best start in life. The survey revealed four in five children had not meet the


recommended


level of physical activity over


the


previous week, and over 50% of children were still being taken to and from school by car. One in four did not cycle, and 75% of children ate less than the


recommended


five portions of fruit and vegetables a day. It is hardly surprising that child obesity levels are rising and if


that


Common Strategic Plan that we will put children first. It is crucially important we protect and support all children, and it is vital they enjoy the best start in life. From nursery to secondary school they need a balanced curriculum that provides for all their needs, irrespective of background or


18 3


goes


unchecked, then there will be increased


levels of diabetes, heart disease and other serious illnesses later in life.


To be blunt, if we do not give our children the best possible start in life physically then we could also be putting at risk their future mental health. It is a clear case where


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