FRANCHISEFOCUS INVESTMENT: FROM £30,000 Business with purpose
Friends Helping at Home: Building successful businesses that make a real difference
O
nce, entrepreneurship was largely driven by financial ambition. Today, many people
look for businesses that offer both commercial success and personal fulfilment, asking not only: "Can I build a profitable business?" but also: "Will I be proud of the difference it makes?" Friends Helping at Home have seen this shift first-hand. Born in South Devon in 2018 as a family business, Friends Helping at Home has grown into an established franchise network across Devon and Somerset, supporting more than 150 self-employed service providers. Built on choice, trust and putting people first, the business champions a relationship-led approach to home support. From the outset, the model was
designed to create value for every stakeholder, giving clients genuine choice and personalised support, enabling self-employed service providers to work with flexibility and autonomy, supporting franchisees to build sustainable businesses, and allowing the franchisor to
continue investing in the network's long-term success. Rather than following a traditional domiciliary care model, Friends Helping at Home has developed an introductory service that puts relationships at its heart. It's an approach that delivers better outcomes for clients and service providers while creating a commercially sustainable opportunity for franchisees.
“Commercial success with genuine social impact”
Purpose meets commercial opportunity The opportunity is underpinned by long-term demographic change. According to the Office for National Statistics, 19% of the UK population was aged 65 or over in 2022, with that figure projected to rise to 27% by 2072. At the same time, more people than ever want to remain living independently in their own homes, creating sustained demand
for flexible, relationship-led support. Friends Helping at Home was built with this changing landscape in mind. Rather than employing care staff directly, franchisees develop trusted local networks of carefully vetted self- employed service providers. This gives clients greater choice over who supports them, while allowing service providers the freedom to choose work that fits around their own lives. The result is a model that creates stronger relationships, better continuity and high levels of satisfaction on both sides. As an introductory agency, franchisees
are not required to register with the CQC and, by working with a network of self- employed service providers, avoid many of the employment overheads associated with traditional care providers. Instead, they can focus on growing their business, strengthening local relationships and creating lasting community impact. As more entrepreneurs seek
businesses that align with their values, Friends Helping at Home offers an opportunity to combine commercial success with genuine social impact. It's proof that purpose and profit don't have to compete, they can grow together. As the demand for personalised
home support increases, businesses built on trust, choice and community are becoming increasingly relevant. By putting relationships first and prioritising choice, Friends Helping at Home offers entrepreneurs a franchise built for sustainable growth and offers an opportunity to be part of a model that's helping shape what care can look like in the years ahead.
FRIENDS HELPING AT HOME Care 0333 202 71 71
friendshelpingathome.co.uk
88
Investment level: £20k-£50k
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