are chises Home Instead


tiit chisee aria ro oie oe stea i  a o oetes the highesteorig oice i the  etor


What did you do before franchising? Before launching my Home Instead franchise in Bromley in 2013, I was a solicitor for 12 years, specialising in corporate tax and private client law. I later represented older and vulnerable people at the Ministry of Justice, which gave me first-hand insight into the challenges they and their families can face. That experience was pivotal in shaping my understanding of the care sector and the importance of quality, dignity and consistency in support services.


What prompted your decision to move into care? Through my legal work, I witnessed the consequences of poor-quality care and recognised a clear gap in the market. I saw families struggling to navigate systems that often felt impersonal and inconsistent, and I wanted to be part of changing that. I was motivated to create a service built around dignity, trust and genuine relationships, where people could remain in their own homes with confidence and comfort.


Why franchising and why Home Instead? I had no prior experience in care, business management or leadership, so franchising offered the structure, training and proven model I needed. Home Instead stood out because of its relationship-led approach and its focus on enabling older people to live independently. The values


aligned with my own, and the support of a national network gave me the confidence to take the leap.


What job satisfaction does the business provide? The greatest satisfaction comes from seeing the real difference our care makes in people’s lives. Whether it is helping someone remain at home for longer, supporting families through difficult decisions, or introducing services that improve wellbeing and independence, the impact is tangible every day. Knowing that our work brings comfort, reassurance and continuity to clients and their families is incredibly rewarding.


“A service built around dignity, trust and genuine relationships”


How has the business grown and developed? The business has grown to support a significant number of clients and Care Professionals and has become the highest-performing office in Home Instead’s UK network. We've maintained an Outstanding CQC rating for eight consecutive years, which reflects the consistency and quality of care delivered by our team. Growth has always been balanced with a focus on maintaining high standards and strong relationships.


What has the support and training been like? The initial training provided a strong foundation in both the operational and regulatory aspects of running a care business. Just as importantly, ongoing support from the wider Home Instead network has been invaluable. Being part of a collaborative franchise system means there is always access to shared learning, best practice and guidance when needed.


What are your plans for the future? My focus is on sustainable growth without compromising quality. I want to continue investing in our team, developing innovative services and strengthening community partnerships so that even more older people can access personalised, high-quality care. Long-term, the goal is to keep evolving the service in line with local needs while maintaining the values that have underpinned our success.


Karina Brown 16


homeinstead.co.uk/franchise


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