A D A Y I N T H E L I F E Vision in Action So much more than a business coach: A day in the life of an ActionCOACH ra nce a ner


of 10 employees, supporting almost 200 clients across Sheffi eld, Chesterfi eld and Doncaster. While coaching business owners remains a key


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part of his week, his role has evolved alongside the business. Today, his diary is fi lled just as much with leadership, planning and developing his team as it is with client coaching. Here, Jon shares what a typical day looks like and explains how life as an ActionCOACH franchise partner changes as your business grows.


What does a typical day of coaching look like? No two coaching days are ever the same, which is one of the reasons I enjoy the role so much. On a typical day, I’ll deliver around seven one-to-one coaching sessions alongside a couple of sales meetings too. Every client is at a different stage of their


journey, so every conversation is different. One business owner may be focused on improving profi tability, another on recruitment, while someone else could be preparing to open a second location or planning an exit strategy. People often assume coaching is about


providing answers. In reality, it’s about asking the right questions, creating accountability and helping business owners turn ideas into action. Looking back to when I launched in 2020, my


diary was completely different. Those coaching sessions simply didn’t exist because I hadn’t built a client base yet. My days were spent networking, meeting prospective clients and promoting the business. One of the fi rst lessons I learned as an ActionCOACH franchise partner still rings true today... if you’re not coaching, you’re selling, and if you’re not selling, you’re marketing. Building momentum in those early days required consistency and every conversation helped lay the foundations for where the business is today.


How has your role changed over time? The biggest difference is simple: I no longer do everything by myself. As my business expanded,


on Asquith launched his ActionCOACH business in Sheffi eld in January 2020. Fast- forward six years and he now leads a team


“Continual innovation means you’re constantly learning and developing your business”


my role naturally shifted from being the person responsible for every task to leading a team capable of delivering exceptional results together. Coaching my own team has become every bit as important as coaching clients. Creating an environment where people can develop, make decisions and succeed has a huge impact on the experience our clients receive. In many ways, I’ve become the coach of my own business. Growth has also changed how we generate


opportunities. During the early years, networking events and marketing activities fi lled much of my calendar. Today, we create opportunities through strategic partnerships, educational workshops and becoming a visible part of the local business community. Those relationships continue to strengthen our reputation across Sheffi eld, Chesterfi eld and Doncaster.


What parts of the business still sit on your desk? Although much has been delegated, there are some areas I’ll always own because they’re central to where the business is heading. I continue to coach a number of clients because


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