FRANCHISEFOCUS INVESTMENT: FROM £45 ,000


Genuine care A different kind of care, a different


kind of franchise – that’s Bluebird Care


Bluebird Care Academy, launched in 2025, provides CPD-certified training, leadership programmes and specialist dementia care qualifications, helping lift colleague retention by over 30%. A new AI- powered Care Companion App gives care professionals instant, multilingual access to policies and guidance in the field. And the brand's largest-ever marketing campaign to date, "Care You Choose, Not What You Settle For," has driven a 46% rise in website traffic and thousands of additional enquiries, for local offices. "Being a franchise owner of Bluebird


Care has been truly life changing," says Jan Walsh, Franchise Partner of Bluebird Care St Helens. "I felt confident starting my own business, knowing I had a solid network of experts to rely on. It's more than just a franchise; it's a chance to create a business that truly matters." That confidence in the model shows


R


unning a business is a rollercoaster of highs and lows, whichever route you take to get


there. Buying into a franchise should smooth that ride, not add to it. That's the promise at the heart of Bluebird Care, and 20 years of results back it up. Bluebird Care is the UK and Ireland's


largest private home care provider, with over 220 locally owned franchise businesses, more than 10,000 care professionals, and 20,000 customers supported every day. But scale alone doesn't set a home care franchise apart. What does is the growth potential built into the model and the depth of support behind every partner. Where many home care franchises


offer a single, static service, Bluebird Care gives partners a genuine growth path. Once the core business is established, with the team and infrastructure in place, partners can expand into live-in care, complex clinical support, dementia


84


“It's more than ust a fnhise it's a hane to reate a business that truly matters”


care, children's services and NHS hospital discharge support. Resulting in a longer customer journey and stronger retention of care professionals through real career progression. That growth is matched by rising


demand. The Department of Health and Social Care predicts 57% more adults over 65 will need home care by 2038 than in 2018. Bluebird Care is well placed to meet it, with 80% of network revenue generated through private-pay services, protecting partner margins in a sector where many still rely on public funding. Behind the scenes is a network that genuinely backs its partners. The


in the network's investment in quality: 96% of services are rated 'Good' or 'Outstanding' by regulators, with a 9.3/10 score on homecare.co.uk and a 4.6-star Trustpilot rating. Bluebird Care also won the Elite Franchise Top 100 Diversity & Inclusion Award in 2026, was a 2025 finalist for Franchisor of the Year (Established) and is this year a finalist for the Marketing Award at the BFA HSBC UK British Franchise Awards. For business and care-minded people looking for an opportunity with genuine substance and room to grow, Bluebird Care offers exactly that. Contact the team today for an initial Discovery Call and take the first step towards a business built to last. 


BLUEBIRD CARE Care 07912 771149 franchise@bluebirdcare.co.uk bluebirdcarefranchise.co.uk


Investment level: £20k-£50k+


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