FRANCHISE ADVICE
so the more you can show them how they will fi t in the better. They will buy into the confi dence seen in the business. In other words, they want to know: Can someone without industry experience succeed?
Will I receive proper training? Is there a proven sales process? Will I know what to do on day one?
The simpler your operating model, the larger your potential pool of franchisees.
3. Will I be supported? Building on the previous question, buying a franchise is buying support. People are not paying simply for a logo or a manual; they want to know how they will be supported day to day. I always say it is easy to talk positively
to a franchisee about the initial set-up phase because to them it is all new. and intriguing. They get the initial training, new equipment, new premises, and everything feels shiny and exciting. But what does the support look like two, three years down the line? What does it look like if the going gets tough? The franchisee is investing in: training; marketing; technology; coaching; operational guidance; problem solving; ongoing development and more. Many successful franchise networks describe themselves as support businesses fi rst and the good ones are great at describing and evidencing what that support really looks like.
4. Is the risk worth taking? Every buyer is going to be weighing up the risk. Can they trust the model? Can they trust you? They will also ask: Is the brand established? Are the systems proven?
Are existing franchisees happy? Is the investment realistic? What happens if I struggle to get established?
The more uncertainty you remove, the easier the buying decision becomes.
5. Can I see myself doing this for the next 10 years? This is often overlooked, but people don't just buy businesses, they buy lifestyles. So how can you help them imagine enjoying the work, fi tting it around family life, growing it, employing staff, eventually selling the business? Every franchise agreement will have
an end date. The real measure of how successful your franchise is will be how many franchisees renew because they really want to stay part of the network. Remember, you’re selling a future, not just a business.
The Reality Check So, instead of asking ‘Can I franchise my business?’, ask yourself: Would I invest £50,000 in this opportunity?
Would my son or daughter? Would a bank? Would someone who'd never met me?
If the answer is yes, you're probably building something attractive.
If the answer is ‘only because they know
me’, then your business may still rely too heavily on the founder. The businesses that build successful
franchise networks don't simply package what they already do. They design an opportunity that someone else can believe in. That's the real challenge of franchising. Because when someone buys a franchise, they're not buying your past. They're investing in their future. Businesses become franchiseable
when they stop being about the founder and start being about the franchisee. If you’re considering franchising your business, start with a conversation. We’ll help you understand whether your opportunity is ready, where the challenges lie, and what success could look like.
Rob Hall is a fra nchise consultant at Ashtons Fra nchise Consulting – a leading fra nchise development company in the UK.
ASHTONS FRANCHISE CONSULTING Ashtons Franchise Consulting are an experienced team of franchise consultants helping businesses grow through franchising.
ashtonsfranchise.com
enquiry@ashtonsfranchise.com 0330 016 0028
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