FRANCHISEFOCUS INVESTMENT: £30,000
Beyond expectations Finding the right formula: why experienced entrepreneurs chose franchises like NIC Local over starting again
approached the sector with assumptions based on previous experience. Pursuing large tender opportunities proved less effective than developing relationships within carefully selected markets. With the help of their Business Development Manager, they adjusted their approach and momentum quickly followed. Their first contract opened the door to
the healthcare cleaning sector, leading to further opportunities through Primary Care Networks and a strong pipeline of future business. Today, they employ over 15 cleaning operatives and are already preparing for the next phase of growth with plans to recruit an Area Manager. The experience has also brought
E
ntrepreneurs often reach a point where experience changes the way they approach their next venture.
Having already navigated the uncertainty of building a business from the ground up, many become less interested in proving they can do it alone and more focused on finding a model that removes unnecessary risk. That was certainly the case for Mitchell Smith. Alongside business partner Liam Byrne, Mitchell had already established a successful healthcare recruitment business. While looking to diversify, they visited a franchise exhibition in search of a business that allowed them to apply skills they already possessed while benefiting from the structure of an established franchise . NIC Local immediately stood out. The commercial cleaning sector offered something recruitment couldn't always guarantee, consistent demand. Every organisation needs cleaning,
regardless of wider economic conditions, creating a market with recurring revenue and long-term customer relationships.
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Equally appealing was the flexibility built into the franchise model. Rather than being confined to a tightly defined territory, Mitchell and Liam could pursue opportunities where they saw the greatest commercial potential.
“Strong pipeline of future business”
For Mitchell, however, the biggest
attraction wasn't simply the market. Having previously built a business independently, he understood how much time is consumed by the administrative demands that accompany any start-up. With NIC Local, many of those foundations were already in place. Established systems, recognised accreditations, central support with invoicing and payroll, and an experienced support network meant the focus could remain firmly on winning customers and growing the business. Like any new venture, there was a
learning curve and Mitchell admits they
unexpected personal benefits. While sales remain at the heart of Mitchell's role, the flexibility of the commercial cleaning industry has created a healthier work-life balance than he previously enjoyed. The business has allowed him to spend more time doing what he enjoys most; building relationships, developing customers and driving growth. Reflecting on their journey so far,
Mitchell has no doubts about the decision to invest in NIC Local. For those considering business ownership, his experience highlights why franchising continues to appeal to both first-time and experienced entrepreneurs. Rather than starting with a blank sheet of paper, an established franchise offers the opportunity to combine independence with proven systems, ongoing support and the confidence of joining a recognised brand.
NIC LOCAL Commercial cleaning 0113 231 0210
nicfranchise.co.uk info@nicfranchise.co.uk
Investment level: £20k-£50k
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