FRANCHISEFOCUS
become CQC qualified care managers, whilst we have also partnered with two new training companies to ensure all our temporary and permanent staff are fully skilled, and wherever possible up-skilled before going out into the care community.”
Workforce pay and conditions Care staff are often underpaid, leading to high vacancy rates and turnover: “Covid-19 highlighted the inadequate workforce pay and conditions experienced by social care staff, though it has not as yet brought any improvement in them. And though the clamour for better pay for staff is now relatively strong, there is no guarantee it will last.” Purity adds: “For a long time, Match Options
"Two decades in the industry serve as a testament to our long standing and ability to attract the best staff under the best pay and conditions"
A recent report by Kings Fund Organisation identified how COVID 19 magnified a number of social care problems. (The full report can be read at
https://www.kingsfund.org.uk/publications/covid- 19-magnified-social-care-problems). Purity Kirigo, finance director at Match Options, who has over 10 Years within the care industry, explains how Match Options are tackling these problems directly.
Quality of care The report goes onto suggest a wide spectrum of concerns: “from 15-minute care visits to neglect and lack of choice and control though providers are on the front line, the work and behaviour of regulators, commissioners, policy-makers and partner organisations, particularly in health, has a big impact on what they can do. Quality is therefore a joint responsibility." Purity says: “At Match Options, we have identified
the need to improve our levels of training both internally and externally, with the staff we provide to our care consumers. We are working with our franchise owners to enable each franchisee to
has competed on an equal footing with many providers in the market. With over 20 years of industry experience, we have driven the pursuit of higher wages and better working conditions for all our agency staff. Two decades within the care industry serve as a testament to our long standing and our ability to attract the very best staff under the best pay and conditions. As we expand nationally, we can take our desire to offer exceptional terms and conditions to other geographical locations, supporting more staff and compete with the very biggest care companies.
Market fragility Care providers are going out of business or handing back contracts: “A survey of care homes by the National Care Association, which represents smaller and medium-sized homes, found average occupancy at 81 per cent compared to 92 per cent at the same time in 2019. It’s not clear when and to what extent demand will return, and how many providers might fail in the meantime.” Purity concludes: “In 20 years, Match Options has witnessed huge changes within the industry – one which for a long time has been volatile and ever-changing. So we are not surprised by such findings. We have succeeded where others have come and gone, because we focus on meeting the needs of our clients, we provide strong knowledgeable, trained, polite staff, that have a passion for the industry. We are confident that occupancy levels will recover, as confidence returns post Covid 19.”
MATCH OPTIONS Recruitment, care 07710 149 513
franchise@matchoptions.co.uk matchoptionsfranchise.co.uk
BUSINESSFRANCHISE.COM 47
Investment level: £50k-£100k
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