Wellbeing feature
worked with the TRIB3 property team to secure a great location in the bustling neighborhood of Salamanca, COVID-19 lockdowns were put in place in Madrid, delaying some of the works. They carefully navigated the evolving regulations during the summer and were able to open their doors for a soft launch in August, building up to a bigger promotion in September as the city emerged from what is typically a quieter summer period. The store was set up with all the appropriate
distancing and safety measures in place and through a targeted pre-sell campaign focused on the highly residential areas around Goya and word of mouth from excited new TRIB3Rs, it quickly saw momentous traction with a strong community vibe cultivated almost instantaneously. Looking for the perfect fitness franchise to invest
p Lorena, TRIB3 franchisee TRIB3
Franchise partners Lorena and Mario, opened a store in the midst of COVID-19, with extremely impressive early results.
T
RIB3 Goya, the first franchised store in Madrid joining two other corporately- owned studios in the region, opened in the middle of August and, after two full months of trading, had already reached
cash breakeven. Goya’s store owners Lorena and Mario, showed massive determination and agility against the backdrop of COVID-19. Just as their store was entering the fit-out stage, having
in, Lorena wanted something different and unique. Along with her business partner, she found they were both immediately drawn to TRIB3 after they experienced their first workout as clients at one of the existing locations in the City, TRIB3 Cuzco. Their experience was unlike any other workout that they had tried before, and they knew in that moment this was the opportunity they had been looking for. “The uniqueness, the quality of the brand, the unforgettable experience and the top- notch workout is what sold us” says Lorena. “Plus, we were always excited by the unique design of the studio which allows for higher capacity than other boutiques but this became particularly relevant with covid safety measures as we could be compliant with the necessary regulations and still drive a strong commercial performance.” Of course, opening in the middle of a global
pandemic was not what they had planned. It was tough, with times of uncertainty and confusion due to the ever-changing regulations, but Lorena and Mario had a great attitude, paired with a lot of passion and hard work, allowing them to proceed with opening and achieve really great results rapidly. Lorena says that being the owner of a franchise has given both her and Mario the freedom and autonomy to run their business, with TRIB3’s full support, and the flexibility to set up their schedule and work-life balance.
trib3.co.uk/franchise BUSINESSFRANCHISE.COM 41
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104
