Cover story
and effective workout experiences and expect more from their fitness providers. Research has found more than two-thirds of people feel more motivated working out in a group and almost 50 per cent believe they get better results versus exercising alone. Following the 2008/2009 recession, through which the fitness industry proved to be very resilient, the major concepts to emerge in the market were the low-cost formats and the boutiques, both of which offered polarised but highly flexible services. So called ‘budget gyms’ addressed the need for an accessibly priced, low-service offering while the higher-end, ‘tribal’ boutique fitness model capitalised on an emerging demand for experience-led fitness offerings at the upper end of the market.
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The fitness franchise market Both of these concepts have opened the market attracting new audiences and diversifying the consumer demographic, allowing for continuous growth, year on year. Similarly, franchise business models have been a key driver of growth in the US fitness market and UK trends are expected to follow suit, currently sitting at around five per cent penetration with major operators continually entering this market. Eight years ago, there were only a few
RIB3 is all about giving people such a memorable and unique experience - through a strong community vibe and unforgettable group workout - that people choose to stay. Not because they have to, but because they want to.
Consumers now seek increasingly social
"With its smaller 'studio' setting, high-quality fit-out and Gen-Z and millennial customer base, 'the boutique' offering is arguably the most exciting opportunity for prospective franchisees in the fitness franchising space"
franchised fitness businesses in the UK, now there are several variations, from low- cost to premium service and from ‘big box’ to boutique across the spectrum of fitness and wellbeing. This is increasing the interest in the sector from entrepreneurs with a keen interest in health and wellness who may have historically considered food and beverage franchises as the primary investment opportunity to consider. Especially as fitness franchising has been alive and well for several years internationally so has proven, with the right focus on experience and accessibility, to be very fruitful.
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