Cover story
"Focussing on experience at every touchpoint is what keeps customers coming back time and time again … the TRIB3 model puts the customer at the heart of everything"
Plus, TRIB3’s franchisees are compensated financially, in the form of a kickback, when their store customers engage with the platform, creating a revenue stream agnostic of the physical studio. As the platform was designed to echo the core studio experience, it allows the brand to grow consistently but at scale on a more national level, reaching as many people as possible and creating awareness of TRIB3 in new markets.
Good health has never been so crucial One of the most important messages we've heard over the last year has been that remaining physically active is crucial to long-term health and to keeping people fighting fit, with the UK’s Chief Medical Adviser stating: "There is no situation, no age and no condition where exercise is not a good thing.” That means there’s never been a greater spotlight on the industry as a positive force for change and a sector that can and will grow as more people get physically active. Fitness franchising allows for efficient and fast
growth of the sector and allows people with a passion for health and wellbeing, or looking to
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enter into a positive and important sector, to start their own business with less risk and more support. And there’s no need to wait as the actual measures and operational adaptions needed to manage COVID-19 are far less impactful than you might initially think. Boutique operators have been able to implement physical distancing efficiently into the model, as class-based fitness is already built around capacity management and zoning, so these types of fitness franchises will offer a safe but enjoyable way to come back to group exercise. Plus with TRIB3’s unique studio design – which facilitates at the usual capacity over 42 spots-per-session – its ‘volume boutique’ model is extremely resilient to distancing measures. TRIB3 can protect customers and its teams but also protect the workout experience that its community knows and loves! At TRIB3, focusing on experience at every
touchpoint is what keeps customers coming back time and time again. Every part of its boutique studios — from the changing rooms and fitness spaces to the mixology bar, lighting, the custom heart rate monitors and music — is designed to be a highly sensory and unforgettable experience. TRIB3 focuses on sight, sound and smell to engage and delight its TRIB3Rs, creating a highly loyal customer base. That’s why circa 80 per cent of revenue comes through repeat business as a TRIB3 store matures. The TRIB3 business model centres around
putting the customer at the heart of everything so that every time someone sets foot inside one of its boutique gyms, they receive exceptional and unrivalled service. This means TRIB3 can offer high returns and a fast break-even for franchise partners as well as the chance to be part of an exciting global movement in fitness. Come and lead the change with TRIB3.
trib3.co.uk/franchise
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