NEWS&TRENDS


New Year boost! Minster Cleaning launches attractive new growth scheme


u As the pandemic hit back in March, many of Minster Cleaning’s customers across the network paused their contracts as the UK went into lockdown. Thankfully, those customers are now returning and reassuringly over a third of branches have experienced increases in turnover versus this time last year. To support the network and


give branches a boost going into 2021, Minster Cleaning is offering all franchisees a management fee holiday on all new business secured during 2021. That’s a saving of 7 per cent on all new contracts. Mike Parker, managing


director comments: “The scheme will run from January


12


to December 2021 and provides tangible support for our franchise partners during these unprecedented times. The new scheme has been very well supported by the network, with franchise partners commenting that it’s extraordinarily generous, a very strong move in the right direction and a great initiative.” The scheme also extends


to the brand’s franchise recruitment offering, so anybody who purchases a new territory in 2021 will not have to pay a management fee in their first 12 months of trading. This latest initiative from Minster Cleaning is designed to help new franchisees get up and running during their first year and give them an additional boost.


Franchise marketing excellence recognised


u Running your own business with the support of an established brand is one of the key benefits of investing in a franchise. The marketing materials and support provided by the franchisor ensure that franchisees with no specialist experience in these areas are able to thrive. The Franchise Marketing


Awards, now in its 15th year, recognises and celebrates franchisors who demonstrate excellence in the field. Bringing both innovation and creativity to their marketing campaigns, and providing first-class support to their franchisees, these brands demonstrate how important it is to consider a franchise. Judged by an independent


panel of experts, the awards have become one of the industry’s most sought-after accolades and promotes the development of good practice within the franchise industry. To read more about the


winners of these coveted awards, see pages 93-102 for the full story.


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