EXAM CORNERINTRO ACTIVITY 2019 Q2


Answer true or false to each of the following statements about globalisation by placing a tick (✔) in the correct box.


True


(i) Companies have access to bigger markets. (ii) Consumers have less choice.


(iii) Increased trade leads to increased pollution. 2024 Q16 (a) (i-iii)


✔ ✔ ✔


Kellogg’s is a global company selling well known brands such as Corn Flakes, Crunchy Nut, Rice Krispies and Coco Pops. (i) Explain what is meant by a global company.


A company that treats the world as one marketplace and operates in several countries around the world.


(ii) Three other company logos are pictured below. Place a tick (✔) to identify which companies are global.


Company logo Global


Prong ✔ 2nd ✔


(iii) Explain two challenges facing global companies such as Kellogg’s. 1st


Prong


High transport costs to deliver goods outside of the country they are made in…


Language barriers /cultural differences make marketing harder in different places…


CLASS ACTIVITYINTRO ACTIVITY Key Skill: Explain what ‘globalisation’ is and the impacts of it on Ireland


Key Skill: Explain what a ‘global business’ is and outline the challenges they face


A) Read each statement and decide whether it is true or false: (i) A global business treats each country it operates in as a separate market. (ii) Economies of scale mean that producing more units lowers the cost per unit. (iii) Exchange rate changes can never affect a global business’s profits. (iv) A global business always uses the same marketing campaign in every country. B) Discuss the impact of globalisation on the environment.


C) “It is always better for a business to go global.” Do you agree or disagree? Give one reason for your answer.


377


… increasing production costs and reducing profits.


… which could lead to marketing mistakes or public relations problems.


False


STRAND 3 CHAPTER 33: Globalisation and international trade


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