CLASS ACTIVITYINTRO ACTIVITY Key Skill: Explain how technology has changed consumer behaviour


Match each development to its impact on consumer behaviour: Development


Impact


1. Social media advertising A. Consumers can pay in seconds without cash 2. Contactless payment 3. Next-day delivery 4. Online shopping


5. One-click purchasing


B. Consumers can buy from retailers anywhere in the world C. Consumers see a product and can buy it instantly D. Consumers expect goods to arrive within 24 hours E. Consumers make more unplanned purchases


Impact of Globalisation on Irish Businesses Positive impacts


Access to new markets


Irish businesses can now sell their products to consumers anywhere in the world through their own website or through platforms such as Amazon and Etsy.


A small Irish food producer can increase sales by selling to customers in France or the United States without ever opening a shop there.


Negative impacts Increased competition


Irish retailers now compete directly with large international businesses that can offer lower prices due to their scale, which may reduce profits for Irish retailers.


For example, a local bookshop now competes with Amazon who can offer lower prices and faster delivery than them, so the bookshop may need to offer other benefits to consumers.


Lower production costs


Irish businesses can source materials and manufacture goods in countries where costs are lower.


Business can increase profits by reducing their overall costs, allowing them to compete on price.


Supply chain disruptions


Global issues like wars and pandemics can delay imports and cause uncertainty and delays in distribution.


This can decrease sales and cause a fall in consumer satisfaction if the business cannot deliver their goods on time.


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STRAND 1


CHAPTER 10: The impact of globalisation and technology


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