Reaching More People Through Social Media


Saint Louis County continues to embrace social media platforms as a powerful tool to engage residents, provide vital information during emergencies, and celebrate the good happenings throughout our communities. In 2024, Saint Louis County placed emphasis on highlighting local businesses, fun spots to take your family and friends, and celebrating our region’s unique quirks. Highlights of the year include two viral videos and being named a finalist for a Government Social Media award.


In 2024 we had...


4.7M views 526K likes 35K comments 139K shares


Our first viral video


showcased St. Louis’s unique way to pronounce French words while the second took viewers to Laumeier Sculpture Park for a tour using Gen Z slang delivered by Parks and Recreation Director Brian Schaffer, a.k.a. Girlie Pop.


1.8M views 120K interactions 322 posts 466 stories


2.3M views 167K interactions 100K profile visits


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