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EXHIBITION STAND DESIGN AWARDS WINNERS ANNOUNCED BY MICHAEL BURNS
The IBC Exhibition Stand Design Awards celebrate the very best among the many visually striking, enticing and accessible stands across the IBC Show. All stands on the showfl oor were considered and yesterday the four winners were announced. Each was presented with the coveted award by Lisa Collins, Chair of the IBC Exhibition Steering Committee, who commented: “It’s been amazing to see the scale and depth of innovation in stand design this year, with many contributors signifi cantly increasing the design and ideas that deliver stands.” Best Large Stand was awarded to Fraunhofer Digital Media (8.B80). The judges agreed that the Fraunhofer stand “impresses with its subtlety as much as it does with its presence.”
Receiving the award, Angela Raguse, Communications, Positioning and Networks, Fraunhofer IIS, said: “I’m really pleased to win this award – we really put a lot of thought into designing and making the perfect fi t for media technology enthusiasts here on the stand. This really proves we’ve chosen the right way.”
Angénieux (12.F30) won the Best Medium Stand award, with the judges applauding “the feeling of being inside the lens with elegant graphics and colour co-ordination”. Séverinne Serrano, Managing
Director, Angénieux International, said: “As a long-time lens manufacturer for cinema and broadcast, we have been a big supporter of IBC for many years, and we are very proud to have this award. It means a lot to us.” Best Small Stand was won by Prime Electronics & Satellitics (2.C54). The judges recognised this stand’s “great use of a small space. Warm and inviting, with a clear product display and three separate areas on such a small footprint.” On receiving the award Kiwy Hsieh, General Manager, said: “It’s exciting, we’re happy to have this, and it encourages us to have a stand in coming years as well.” The Innovation Award was won by Hedge (7.A32), for a stand that’s reusable and where the majority of the material is recyclable. “It’s awesome to win the Stand Design Award because this year the theme is sustainability, and our stand has been sustainable for seven years,” said Paul Matthijs Lombert, CEO, Hedge.
BEST LARGE STAND: Fraunhofer Digital Media (8.B80)
Angela Raguse, Communications, Positioning and Networks, Fraunhofer IIS BEST MEDIUM STAND: Angénieux (12.F30)
(L-R:) Dominique Rouchon, Deputy Managing Director; Séverinne Serrano, Managing Director, Angénieux International
BEST SMALL STAND: Prime Electronics & Satellitics (2.C54)
(L-R:) Alexia Chiu, Head of Sales, STB Sales Department; Kiwy Hsieh, General Manager; Eric Chen, VP, STB R&D
INNOVATION: Hedge (7.A32)
Paul Matthijs Lombert, CEO, Hedge
AI DRIVES THE INTELLIGENCE REVOLUTION BY DAVID WOOD
AI has the potential to solve some of our most pressing challenges and represents the third major advance in human society – an intelligence revolution. That is the upbeat verdict of Dex Hunter-Torricke, Head of Global Communications & Marketing, Google DeepMind, speaking as part of the IBC Changemaker Programme yesterday. In his session ‘Delving Deeper: Will AI help us solve humanity’s biggest challenges?’ he predicted that the rollout of AI would unleash a new wave of human creativity.
Hunter-Torricke: ‘There’s much more to come besides chatbots’
AI was allowing signifi cant technical advances, he said, from tools such as DeepMind’s Flamingo, which can search short-form video and create relevant metadata automatically
to AlphaFold, which has predicted the structure of 200 million proteins and accelerated medical research. “There’s much more to come besides chatbots,” added
Hunter-Torricke, who predicted that AI would have a key role to play in the climate crisis. Its involvement in the creation of fusion power could mean that one day we have access to clean, unlimited energy, which could help solve many problems. However, AI presents challenges, he admitted. “There are near-term potential harms… such as bad actors, from individuals to nation states, who may use it for harm. “We will see AI playing a transformative role in lots of industries, but we also need to have a deeper conversation about what we want AI to do.”
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