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#IBC2023


election news coverage of nearly 5000 small Spanish municipalities. Accepting the award, RTVE Head of Innovation David Corral Hernández said: “Gracias. It’s a great award for all the team. Our challenge was to serve the public with good news and provide the best public service that we can. It’s important because we offer democracy for everybody in Spain.”


In the Diversity and Inclusion category, Swiss news outfi t SWI swissinfo.ch won for introducing a data-driven process to evaluate the use of inclusive language in its multilingual digital newsroom.


Head of Distribution and Formats Jo Fahy said. “I’m over the moon. We have seen a cultural shift towards more inclusive and gender- neutral languages, and as a website in 10 languages published around the globe we can have a huge impact on society worldwide.” In addition, Iron Mountain Data Centers won the Environment and Sustainability award, for its initiative to use 100% locally sourced clean electricity 100% of the time to make its operations carbon free. Iron Mountain Data Centres VP and General Manager, Europe, Eric Boonstra said: “We need a better world for the future and we are the only ones in the data centre business who do this, tracking all our usage and matching it with local green power generation. We are really focused on sustainability.”


The inaugural Changemaker Award was


03


The Innovation Awards took place in the Premium Lounge


presented to the Eurovision Song Contest, which won for its contribution to society and culture. European Broadcasting Union (EBU) Executive Supervisor of the Eurovision Song Contest Martin Österdahl accepted the award for the live broadcast event, organised by the BBC and the EBU on behalf of Ukraine, which was watched by 162 million viewers across fi ve continents over three live shows in May this year. Österdahl said: “Something has happened to


Eurovision in the past three years. Fans missed it in the pandemic when it didn’t happen, so to bring it back you felt that the world thought it was great to have a big international event return. It really was an emotional moment.” Finally, IBC presented a Special Award to


Women in Streaming Media for its mentorship programme, which focuses on career development and personal growth goals that


support business objectives. Founder Alicia Pritchett said: “The programme has had an incredible impact on increasing the number of women present at trade shows like this. Look around – women don’t have the visibility that they need, but this programme sets women up to know that they are special.” “I want to congratulate this year’s winners and everyone else involved with the 2023 Innovation and Social Impact Awards,” said Michael Crimp, Chief Executive Offi cer, IBC. “The winning entries epitomise today’s IBC, which looks to inspire, foster and recognise the transformative innovation and critical change we are witnessing across the media and entertainment industry. They represent the pioneering and collaborative spirit at the heart of IBC, bringing imagination and vision to the work they are doing and sharing it with the wider M&E community.”


INDUSTRY NEEDS TO TRY HARDER ON INCLUSIVITY BY DAVID WOOD


The media has a long way to go in harnessing the latest technology to promote inclusivity. That was the conclusion of a panel at a Changemaker session looking at the future of inclusive technology. Rebecca Matthews, Head of Content Management, ABC, said that part of the problem was the lack of gender equality and inclusivity at the top table in companies where decisions are made.


Soumya Sriraman, President of


Streaming, Qurate Retail Group, spoke about the opportunity for tech to make a difference in terms of enhancing inclusivity, highlighting the importance of regulation in accelerating captioning in media. “In the US, closed captions are merely gloried subtitles – in the UK it’s much


(L-R): Broadcast Journalist Nadira Tudor; Sasha Scott, Head of Transformation Services, EBC; Soumya Sriraman, President of Streaming, Qurate Retail Group; Rebecca Matthews, Head of Content Management, ABC; Matt Kirby, Actor and Sign Language Translator


better because of the role of the regulator.”


Matthews added that one problem is keeping the whole population up to speed with technological development. “We are so focused on switching to digital we forget that 4 million people in Australia don’t have access to the internet.” “We are looking hard to fi nd solutions,” she added, pointing


out that Australia is about to conduct a referendum about including indigenous people in the constitution. “People who need to be part of the discussion are not because the networks don’t reach to where they are. We have to make sure their voices are heard, and recognise that different groups are at different stages in terms of their access to technology.”


Sriraman added that including customers and consumers in the conversation is part of the way forward. “I’ve had so many meetings with technologists or publishers at IBC where we talk about the needs of the publisher, but at Amazon we always talked about putting the customer at the centre of everything, because that’s where everything begins.”


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