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SNOWFLAKE SLIPS INTO GEAR Snowfl ake BY ANNE MORRIS
Data cloud provider Snowfl ake is making use of its presence at IBC to increase awareness of its role in the media industry as well as discuss specifi cs around use cases such as the media supply chain. Owen Hartnett, Senior Product Marketing Manager, Snowfl ake, remarked that the customers the company is speaking to “may have heard of Snowfl ake, they may have recognised this as a general kind of cloud data solution, but they may
not necessarily know or be aware that we’re specifi c to the media and publishing space”. Snowfl ake has also been highlighting a joint cloud offering with partner AWS, where AWS and content metadata can now be directly shared and connected into Snowfl ake, Hartnett said. Furthermore, the company has been participating in the Content Everywhere Stage programme to highlight how it is working with AWS and Slalom to break down data silos, changing how broadcasters approach audiences and advertising.
PFX STREAMLINES ITS FILE SERVICES Qumulo
BY KEVIN EMMOTT
On the back of announcing an application of its File Data Platform with Prague-based PFX Studio, Qumulo’s software platform and Scale Anywhere approach is offering customers a simple solution for managing data within private data centres at IBC. Bringing together a consumption-based approach, on-premises controls and a cloud experience, the Qumulo platform
“We’ve had some interesting conversations with customers and prospects that know Snowfl ake but perhaps didn’t expect us to be in this kind of context in broadcasting,” Hartnett explained.
He noted that Snowfl ake has enjoyed engaging with the panel discussions and also held a drinks reception with AWS as a more informal activity. “I’d say going forward, we
probably want to maintain those types of activities,” Hartnett commented. 5.C20
Hartnett: ‘Raising awareness of Snowfl ake’s role in the broadcast space’
runs on HPE Proliant DL325 Gen10 Plus servers, which the company says provides higher performance and optimised workload capabilities. PFX Studio is working with Qumulo to streamline its postproduction environment, and the company is supporting PFX Studio to consolidate multiple locations and workfl ows onto the platform.
“The main question we have been asked at the show is what does it mean to scale things out, but it’s not about scaling out; it’s
SUB-FRAME LATENCY FOR AR AND VP AJA Video Systems BY KEVIN EMMOTT
Designed to help M&E and AV professionals keep pace with evolving formats, protocols and workfl ow demands, AJA’s future- friendly Kona X audio and video I/O card features built-in Streaming DMA that provides sub-frame latency video capture/playback. A four-lane PCIe 3.0 card, Kona X enables video capture and playback for applications spanning M&E, live production, OEM development and more. DMA operation bypasses the on-card memory to achieve as low
Fabrice Gourlay, Qumulo
about scaling anywhere. Mobility, elasticity and connectivity are what really matter to customers right now,” said Qumulo VP of Sales Fabrice Gourlay. “The
whole entertainment industry has reinvented itself, and these things are no longer an option for broadcasters, but a necessity.” 7.C05
as sub-frame latencies, important for live production environments where the synchronisation of AR graphics and graphical overlays are required. For virtual production, it keeps camera tracking, LED walls and game engines in sync, while in broadcast applications, it provides a simpler way to manage dynamic video. Nick Rashby, President, AJA, said: “It’s built for next-generation workfl ows, so in addition to 12G-SDI and HDMI 2.0 in and out, it operates at a sub-frame latency wherever latency is a challenge. The HDMI in and out can also support non-video rasters, so it is also powerful for gaming applications.”
Rashby: ‘Kona X is built for next-generation workfl ows’
Kona X combines bidirectional full-size BNC 12G-SDI and dual HDMI 2.0 connections, while an optional Kona Xpand board
extends connectivity to include AES/EBU audio, LTC, REF and more. 7.C19
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