#IBC2023
NAVIGATING CHANGE IN A TRANSFORMING MEDIA LANDSCAPE
Önder Havuzlu, CEO, Profen
As Profen’s Chief Executive Offi cer, I’m privileged to direct a company at the vanguard of satcom systems integration, tasked with the mission to navigate the intricate topography of the media and entertainment industry. The industry is confronted with an expanding spectrum of content creation and distribution possibilities, demanding a careful orchestration of advanced technology and regulatory acumen. We at Profen address these complexities
by harnessing our deep understanding of satcom technologies to build robust network architectures capable of agile responses to shifting market conditions. Furthermore, we place emphasis on operating cost-effectively, maximising the utility of investments, and ensuring affordability of our solutions. The integration of high-frequency bands into satcom systems presents a signifi cant opportunity for optimised, uninterrupted content delivery. Profen aims to exploit this potential, developing advanced systems that can accommodate the unique requirements of higher frequency bands, thereby expanding capacity and enabling
the delivery of high-quality, high-speed services.
The media and entertainment sector is witnessing an unprecedented surge in digital innovation. Over-the-top platforms and cloud-based services are key drivers of this evolution. Profen’s strategic roadmap for the upcoming year involves an aggressive adoption and integration of these digital innovations, particularly
“The media and entertainment sector is witnessing an
unprecedented surge in digital innovation”
with a focus on harnessing cloud platforms to boost scalability, reliability and cost- effectiveness of our services. The shift to digital has also propelled the
signifi cance of data analytics and artifi cial intelligence (AI). These technologies provide invaluable insights into audience behaviour, content performance and market trends, thereby enabling more informed business decisions. As part of our product development, Profen is dedicated
to integrating these capabilities into our services to enhance our clients’ operational effi ciency and market responsiveness. IBC plays a pivotal role in Profen’s strategic growth plan. It offers a unique platform for engaging with our clients, showcasing our innovative solutions and keeping abreast of industry trends. Furthermore, it offers a conducive environment for exploring collaborations to further broaden our service capabilities. As the industry increasingly embraces digitisation, our clients are presented with vast opportunities for global reach and cost effi ciencies. In addition, emerging cybersecurity threats necessitate heightened vigilance and robust protective measures. Profen is committed to incorporating stringent security standards into our systems to safeguard our clients’ data and operations. Profen is a strategic partner to our clients, not just a provider of products and services. We will continue to engineer the technological solutions our clients need to excel in the rapidly evolving landscape of the media and entertainment industry. 1.A05
CATERING FOR MYRIAD STORAGE REQUIREMENTS Quantum
BY KEVIN EMMOTT
Myriad is cloud-native fi le and object storage software, designed and built for modern fl ash technologies. With Myriad, Quantum claims it can overcome the limitations of hardware-centric storage and allow customers to adapt to future storage needs by delivering consistent, low-latency
performance at scale. Using proven cloud technologies such as microservices and Kubernetes, the software operates on standard high-volume fl ash storage servers so IT teams can adopt the latest hardware and storage infrastructure for future needs. Quantum says Myriad’s software-defi ned, all-fl ash platform can not only replace legacy disk-based storage systems, but also provide faster
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performance, greater scale and more sustainable storage.
Myriad is self-healing and self- balancing, automatically rebuilding and repairing data in the
background while also rebalancing data as the storage cluster
changes. It also introduces inline data services such as deduplication and compression, snapshots and clones, and metadata tagging to accelerate AI/ML data processing. 7.C41
The cloud-native storage system is scalable and uses high-volume fl ash storage servers
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