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PUTTING CULTURE AND CREATIVITY FIRST BY DAVID WOOD
Jabbar Sardar leads global wellbeing, culture, D&I and leadership strategy across BBC Studios. But for Sardar, culture and inclusion come ahead of strategy every time. Speaking at an IBC Changemaker Programme session, the Global HR Director at BBC Studios insisted that culture and inclusiveness is a key part of the BBC’s success as a content producer, making programmes as diverse as Strictly Come Dancing to David Attenborough natural history programmes. “My job is to say what difference can I make today to unleash that creativity from the 3500 staff and 2500 freelancers who make up BBC Studios’ workforce,” he said. Putting staff fi rst is an important principle for Sardar, who is behind a number of initiatives to improve the wellbeing of staff, including a package for people returning to work after an absence. “In the fi rst 12 weeks we make sure they will have support and a mentor and anything else they need. I don’t
(L-R): Sarah Burbedge, Executive Producer and Change Consultant, Soho Media Club speaks to Jabbar Sardar, Global HR Director, BBC Studios
want anybody feeling that they are not being supported.” Post-pandemic the ecosystem of in work and outside work is blurring, he added. “We have hybrid working and there’s no prescriptive ‘you must be in the offi ce three days a week’. You come in when you need to come in.” Sardar said his approach of modelling the right behaviours, such as respect, from the top can be seen in the way he manages his emails. “If we want to be an
open and inclusive organisation the leadership has to model the right behaviour. So everyone who emails me will get a response from me on the same day,” he revealed. “That’s because I think it’s incumbent on me to provide feedback, guide people and be part of a listening organisation. “We ensure we have the right intent, the right values and behaviours, but when it’s not working we aim to get it right next time.”
Sardar pointed to The Pledge, an initiative instituted by Ralph Lee, Head of BBC Studios Productions, which empowers production teams to be able to call out inappropriate behaviour on productions. “We also do lots of exit interviews and in the past four years we have had 30,000 responses. We have used AI to interpret what it really means. The AI model really helped us get to what those 30,000 comments were saying.”
FACILITATING INNOVATION IN OTT AND VIDEO PRODUCTION BY COLBY RAMSEY
Media tech companies took to IBC’s Showcase Theatre yesterday to introduce a set of new solutions for the industry. Mykhailo Khyzhniak, CEO,
Sweet.TV, spoke about the company’s OTT business franchise, a full-cycle solution that includes the following elements: OTT platform support and upgrade, support of content acquisition and promotion, marketing support and media planning, and support with regards to providing the relevant instruments and working strategies to monetise different audiences.
“Franchisees should be ready to drive this business and be ready to invest to unlock their
upsell and monetise subscribers. In a later session, video editor
Sweet.TV CEO Mykhailo Khyzhniak introduces the company’s new OTT business franchise
subscriber growth,” he said. “The best fi ts for this collaboration are retail businesses, smart TV manufacturers, media groups and telecom businesses.” Benefi ts of the new product,
Khyzhniak said, include less stress, because franchisees will get full hardware and software support, as well as being supplied with marketing software to help them acquire, retain,
Jordan Orme spoke about Wondershare Filmora, an AI- powered video production tool that can help make video creation more cost-effective and effi cient. Filmora can automate repetitive tasks such as tagging, sorting and organising raw footage, enabling editors to focus solely on creative decisions. It can also help save money and produce better quality content, through AI algorithms that can produce sharper visuals, clearer sound and improved production quality overall. Orme told the audience: “Ideas
are the most treasured currency in this day and age, thus any tool that you can use to help you ideate is extremely valuable.”
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