22
TODAY’S SHOW HIGHLIGHTS: MARK SMITH, CHAIR OF THE IBC COUNCIL,
PICKS SOME OF THE SESSIONS NOT TO BE MISSED TODAY, INCLUDING TECH TO BOOST FAN ENGAGEMENT AND TWO GROUNDBREAKING ACCELERATOR PROJECTS
10:45-11:45
Real Time Interactive Streaming Innovation Stage: Hall 3 This Accelerator project aims to demonstrate that additional revenue/ROI can be achieved through personalising viewer engagement from live interactive experience streaming, for big or small sporting and other events.
11:00-11:30 In Conversation with Wincie Knight, Paramount: Committing to inclusion: How to keep the momentum going? Changemaker Programme: Forum Hear from Paramount Global’s Wincie Knight, SVP Global Inclusion, International Markets, on the power of weaving inclusion and belonging into the fabric of your organisation and how to do it the right way. In this session, Knight uncovers best practices for positioning diversity, equity and inclusion as a top priority and gives insight into ways to ensure your employees feel heard and have a sense of belonging.
11:45-12:00 Growth in Gaming: All you need to know about top gaming trends Showcase Theatre: Hall 12 Join Liam Deane, Principal Analyst, Gaming Tech, Omdia, for a need-to-know breakdown of today’s games industry ecosystem. From key trends across consoles, cloud gaming and subscriptions, to the tech powering the video games market of the future, you’ll hear where the best opportunities across the gaming sector for TV, fi lm and beyond lie.
12:15-13:15
Real Time XR Sport Edge Innovation Stage: Hall 3 This revived 2022 Accelerator will build on the latest innovations in interactive digital athletes, motion capture, AI and high-speed edge content delivery for live XR sports workfl ows for virtual 3D worlds.
12:45-13:30 OTT Lessons From Around the World
Content Everywhere Stage 1: Hall 5 As the online video market continues to grow, new monetisation models are emerging. Rising market penetration makes Connected TVs a key battleground for offering viewers the ultimate experience. This panel will explore how video service providers meet the challenges of increased fragmentation to succeed in an increasingly competitive marketplace.
Liam Deane, Omdia 12:45-13:30
A Manifesto for Change: Designing our work/life differently Changemaker Programme: Forum New talent, new ways of working, core values and making work work! What changes do we need to make, and design into the fabric of our workplaces, tech and culture, to attract the best people, best products and make sure they’re working in ways which help them – and their environment – thrive? What can we do to make our learnings from IBC Changemakers more purposeful for our people? Expect lively debate at this closing session featuring Wesa Aapro, Creative Technologist and Futurist at YLE, and Amy Woltemath, Vice President, People Partnering & People Operations at Sky Deutschland.
13:00-13:30
Is in-game advertising a game- changer?
Showcase Theatre: Hall 12 TV streaming services and adverts are increasingly served through gaming consoles, while gaming-based content served on the big screen continues to attract large audiences. This session will look at where the opportunities for in-game advertising are and consider how the industry’s key players are leveraging streaming services to reach gamers and promote their products.
Wesa Aapro, YLE
Wincie Knight, Paramount Global
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