50 OPINION
THE FUTURE IS FLEXIBLE: HOW KVM SUPPORTS REMOTE PRODUCTION
Jochen Bauer, Director Sales, Authorised Offi cer, Guntermann & Drunck
Technological advances in broadcasting are paving the way for remote production models that provide fl exibility to realise more live events with fewer human and technical resources.
Changing viewer habits, increasing demand for live entertainment and shrinking budgets are forcing broadcasters to adapt their business models and produce remotely as cost-effectively as possible. Remote production is on the rise as traditional production models, such as the use of costly OB vans and large teams, often no longer meet daily demands. The benefi ts are evident. Expensive production teams do not have to be sent to the event location anymore and can stay in the central production facility. The content recorded on site can be transmitted directly and produced by using already existing infrastructure. This allows broadcasters to allocate resources more effi ciently as this approach can even produce multiple events in a single day to meet the growing demand for content.
In addition to the increased fl exibility and agility, however, the demands on the local infrastructure are also growing. Not all broadcast centres are designed to process the incoming signals. Additional technology is needed, but often not permanently. This nevertheless leads to an increase in costs.
“The application of KVM-over-IP in broadcast environments offers new possibilities in terms of architectural fl exibility”
To maximise the potential of remote
productions and ensure seamless workfl ows, larger, networked broadcast centres are needed. The fl exibility and scalability of the technology deployed is crucial. Producers need to be able to react fl exibly to changing requirements, assemble agile teams and adapt workfl ows to changing circumstances. This is where KVM systems come into play
as invisible helpers and to facilitate optimal adjustment to new workfl ows. The systems help to organise the work environment and centrally control and manage resources. Through their use, servers and computer technology can be concentrated and securely outsourced, while guaranteeing real-time operation and maximum performance. This optimises the working conditions for both humans and machines. The application of KVM-over-IP in broadcast environments offers new possibilities in terms of architectural fl exibility. The use of existing IT infrastructure thus brings the fl exibility and scalability needed for new production models. Remote production is rapidly gaining in importance and is therefore a trend that will continue. The challenges associated with it will also remain. To realise the full potential of the production model, fl exible and scalable infrastructures are required in broadcast centres and stations to meet the growing demand and support effi cient productions. 8.B91
FAST PLAY FOR AMERICAN FOOTBALL ACROSS EUROPE Qvest BY DAVID FOX
As the European League of Football (ELF) approaches its Championship Game in Duisburg on 24 September, playout for its free ad-supported streaming television (FAST) channels has been handled this season by Qvest, using its latest all-in-one cloud playout product makalu. The league has 17 teams in three conferences across nine countries. The software schedules, plays and manages all content online from the
cloud, and automatically optimises video content for streaming on all selected platforms. Qvest has also taken care of the housing, hosting and operation of the league’s channels in Germany and the UK, with the aim of establishing the channels on as many platforms as possible to push the popularity of the sport and its economic development.
Using makalu means the league, now in its third season, can expand its content reach and extend its fan base by personalising the user experience on online-based platforms.
ELF service: Using Qvest’s makalu for playout of European League of Football games
Zeljko Karajica, CEO of the ELF, said: “Qvest enables us to use advertising pools, to concentrate on American Football content
we are promoting globally and bring the league closer to fans worldwide.”
10.C31, 10.C43, 10.C41
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