THEME 9 LOOKING BACK


People often get nostalgic around Christmastime. Nostalgia is when people think back on the past in a fond and sentimental way.


Here are two advertisements, both shown at Christmastime.


https://youtu.be/BbPGx02ZWrw https://youtu.be/u8hRUQTt8MQ


Discuss Can you think of any other advertisements that make you feel nostalgic? Understand


1. In the first advertisement, why do the children decide to leave out Corn Flakes? 2. What time does Santa arrive? 3. Why does the child suggest that Santa liked the Corn Flakes?


4. In the second advertisement, how do you know in the first few seconds that it is a Christmas advertisement?


5. List three things the family do to improve the conditions in the house. Explore


3 3 3


3 1. How do you know what product is being advertised in the first advertisement?


2. Christmas is a time for nostalgia. What items do the family find in the second advertisement that might add to this sense of reflecting fondly on the past?


3. In the second advertisment, whose house do you think this was before? Explain your answer.


4. Choose one family relationship in either of the advertisements and explain why you think it is a strong bond.


5. Compare and contrast these advertisements using the advertising comparison worksheet on pages 97–98 of your Portfolio.


Create


The theme of these advertisements, as well as Christmas, is family. Imagine you work for an advertising company. Work in groups to come up with some other themes that you would use to create a Christmas advertisement.


 Choose a product.  Choose a theme. Create a presentation explaining how you would advertise this product. 411


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