People can experience prejudice in society for many different reasons. Some people experience prejudice due to their sexual orientation.
The following advertisement for Smart Communications aired in the Philippines. It explores how diffi cult it can be for people in same-sex relationships to come out to their family. https://www.youtube.com/watch?v=CHp-9aSQrk0
Explore
1. Why do you think the son is reluctant to become friends with his father on Facebook?
2. Do you think this is an effective advertisement for a mobile network? Give a reason for your answer.
3. Do you think the logo at the end of this advertisement is effective in promoting the brand?
4. In your opinion, have the father and son broken down barriers that may have been between them? Explain your answer.
Create
Think about the message of this advertisement. Design a storyboard for an advertisement of your own, containing a similar message.