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CHANGING THE MINDSET


MEETINGS SPEND IS ON THE RISE. BRITISH COMPANIES SPENT £2 BILLION MORE IN 2014 THAN 2013 ON FACE-TO-FACE AND VIRTUAL MEETINGS.


SPEND IS GROWING BECAUSE MORE PEOPLE ARE SPENDING MORE TIME AT MORE FREQUENT EVENTS. That’s why, over the last 10 years, more and more companies have deployed strategic meetings management programmes (SMMP) to cut costs whilst protecting their employees and their brands.


Today Meetings Professionals International (MPI) reports that 82% of corporates embrace strategic meetings management programmes to generate savings; 56% to make spend more visible; 55% to drive greater value from their meetings and 55% to improve productivity.


Strategic meetings management programmes help organisations to cut costs by determining (or


influencing, depending on the prevailing corporate culture) where and when meetings are held; protect employers’ Duty of Care obligations, support contract governance and simplify the meeting planning process for all stakeholders.


To quantify the benefits of a strategic meetings management programme, organisations can expect to cut meetings spend by 25 to 30% and as much as 90% of the time spent on manual tasks. Over three years, corporates’ average return on the investment is 251% (source: Hobson & Co).


Of course, strategic meetings management is only the first step. Although 88% of US corporates now have a strategic meetings


Download our report, ‘Meetings in travel - changing the mindset’ from capitatravelandevents.co.uk


management programme in place, just 24% have already started to integrate travel and meetings by combining their meetings and transient reporting, with 17% having already consolidated their supplier programmes (source: Business Travel News).


In theory, the more a company spends on meetings, the more likely it is to have a strategic meetings programme in place. However Capita Travel and Events surveyed buyers attending the 2015 Business Travel Show. 73% of respondents said they were already looking at integrating travel and meetings management together into a single supplier and technology platform.


So what’s stopping them?


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