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THE GBTA ACADEMY works with ITM to offer the Fundamentals of Business Travel Management as a two-day course, once a year, in the UK. GBTA also offers a range of other training courses and qualifications, with the highest level being the Global Leadership Professional Programme (GLP), which is run by the US-based Wharton business school and is the equivalent of a masters degree. GBTA offers the Global Travel Professional certification in Europe, which aims to “recognise individuals who demonstrate core competencies essential to the busi- ness travel management discipline”. Continental AG travel buyer Ruediger Bruss completed the GTP course when it was introduced in Europe. He says:


“I chose GBTA accreditation as it is the business travel education programme that is widely recognised in this sector globally. The GBTA Academy delivers comprehensive education programmes to suit the beginner through to the industry expert, so you can continue your learning journey for your own professional growth and development.” GBTA is also planning to launch its


Advanced Principles course in Europe this year. The two-day workshop covers sub- jects such as strategic planning, buyer and suppler relationships, travel programme administration and data analysis. GBTA says the course was set up “in response to demand from the market” for a more advanced programme following on


from the Fundamentals course, and it is designed also to act as preparation for the GLP course. The association says it has made “sig- nificant investments” in its online resource library, GBTA Hub, which has now been made mobile-ready and gives members access to more than 1,500 resources. GBTA has also introduced a new platform for webinars, which will allow it to expand the programme of online training sessions for buyers.


The biggest event of the year is the


GBTA Convention, which will take place in Denver, Colorado, on July 16-20. The association’s European conference will be held in Frankfurt for a second consecutive year, on November 14-16.


THIS YEAR, FOR THE FIRST TIME, ACTE will be holding a joint European conference with aviation specialist CAPA – Centre for Aviation. The event, which combines ACTE’s Global Confer- ence with the CAPA World Aviation Summit, will take place in Amsterdam on October 26-28. It is also supported by Dutch business travel association CORTAS. ACTE executive director Greeley Koch says of the move: “This is an opportunity to provide our members with unparalleled access to the strategic intelligence, research and data of CAPA, complete with a comprehensive educational programme the global travel community has come to expect from ACTE. It’s all about providing membership value. In one move, ACTE and CAPA are maximising membership exposure to industry insight while shrinking the annual calendar.” As part of their partnership, ACTE and CAPA will this year also be holding a series of joint events, including forums and


BUYINGBUSINESSTRAVEL.COM


travel summits in Australia and New Zealand. In addition to working with BBT on its forums, ACTE holds more than 75 education events in 24 countries. The association’s major annual US conference will be staged in Dallas from April 17-19. Its next London forum takes place on March 15. In 2015 ACTE held a series of online seminars (known as webinars) on topical subjects, including two sessions on the impact of Lufthansa’s decision to add a Ð16 fee for all bookings made through global distribution systems (GDSs). Koch adds: “ACTE tries to improve content or process for our membership every time we meet – whether it’s presenting traveller-centricity, going to full video webinars, experimenting with virtual conferences, introducing zero reg- istration fees for buyer members, carrying our members’ views directly to supplier leadership, or bringing chief executives to our conference.”


BBT JANUARY/FEBRUARY 2016 119


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