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Avis managing director Nina Bell
Nissan cars in operation and up to 90 per cent utilisation on its EV fleet. However, it is still difficult to get the economics to stack up. Consumers have reservations about the availability of infrastructure outside their home market and even in Sweden and Norway, where there has been considerable government investment, the vehicles are little used beyond fixed commutes. OEMs (original equipment manufacturers) such as Audi are working on more environmentally friendly technology, including a diesel made from CO2, and most are developing lithium-ion and battery technology: eventually, it will be possible for motorists to make 90 per cent of their journeys on one charge. But the white paper emphasises it is not just down to manufacturers and the Government – the whole travel industry has a role to play in advancing sustainable technology, particularly in the car-sharing sector. Key challenges for this sector: infrastructure – lack of charging points where vehicles are parked; electric/hybrid vehicles are prohibitively expensive; the fact that there is no residual market for electric/hybrid vehicles, which means end-of-life value is an unknown; and if after a day’s use the car comes back with very low power/charge, it is rendered useless. Zipcar’s Walker believes that by giving members – motorists who usually would not have the chance to experience them – the opportunity to drive electric and/or hybrid vehicles, car sharing services such as Zipcar will create the best advocates of the new technology.
Audi product manager Mike Bennett
Demographic changes, including urbanisation and increasing population density, have transformed mobility
DATA TRAIL...
The car is now the fastest-growing digital device after tablets and smart phones, providing statistics relating to the driver’s location, behaviour and performance. However, sensitivity prevails about who owns data and how it is used, and the panel concluded that it is the duty of the car rental industry to show customers the benefits of data sharing and how it can be used to improve both service efficiency and safety. Manufacturers are continually making vehicles safer: sophisticated headlights, better brakes and airbags, and driver assistance systems all help prevent accidents. Audi’s product manager Mike Bennett hits the nail on the head: “Car hire companies have more people sat on more seats, driving more miles than anyone else. We need to work in partnership to find the best ways to move things forward.” So what are the implications for 2016 and beyond? These findings indicate a collaborative approach will be driving changes in mobility: instead of operating in silos, major suppliers to the travel
industry – including car rental, ‘sharing economy’ providers, IT and distribution, insurance, and other transport sectors – will work together to bring significant technological advancements to the marketplace. This should bring businesses more incisive management information and greater efficiencies, safety, convenience, and opportunities for environmental responsibility.
THE AVIS FUTURE OF MOBILITY WHITE PAPER outlines some of the key discussions and trends that were revealed at the Client Advisory Board, when Avis’s managing director for UK, Norway, Denmark and Sweden, Nina Bell, was joined by leading automotive and travel experts to explore a range of key mobility trends.
See video highlights of the event and download the white paper here:
avis.co.uk/business-rentals/ client-advisory-board Avis is planning further Client Advisory Board events in 2016 on a regional basis. If you are interested in attending one of these, please contact
ukmarketing@avis.co.uk
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