TRENDING TECHNOLOGIES


water. In comparison, solid formats are truly the more sustainable option.


All about transparency Natural ingredients have always been seen as the more sustainable choice, but people are increasingly concerned about how ingredients are sourced and harvested. Indeed, raw materials such as palm oil and sandalwood have been put under the microscope, being linked to deforestation, climate change and wildlife endangerment. That is why green chemistry is gaining


popularity. Although not synonymous with “natural,” those ingredients that are usually naturally derived can perform in the same way as their raw natural equivalents, while having a less negative impact on the environment, so more body care brands are moving in this direction. As transparency will become a priority in the near future, brands must be clear and honest about what goes into their formulas. However, they need to clearly explain their “safe-synthetic” message.


Stratfold 2ChAd 21.qxp_Layout 1 10/05/2021 14:42 Page 1


Conclusion It is evident that personal care has been highly impacted during these unusual times. We have realised that self-care both emotional and physical is now considered a priority, without brushing aside sustainability and transparency which continue to set the rules of the game. The situation we find ourselves in is challenging, nevertheless there is also plenty


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of opportunity to expand, all it takes is a fresh outlook towards the new way of living.


References 1 Mintel GNPD Data 2 Mintel, Stress-induced hair loss offers innovation opportunities, 03.05.21


3 Theresa Yee, Key Trend 2022: Microbiome Beauty Boom, 02.05.21


4 WGSN Beauty team, Key Trend 2021: The New Naturals, 12.23.20


ABOUT THE AUTHOR PC


Fanny Meunier was born in France. She graduated in Business Administration with a Master’s degree in Marketing and Luxury management. Passionate about fragrances, she joined Eurofragance in 2017 and she is currently working as Global Marketing Manager for the Fine Fragrance and Personal Care categories.


www.personalcaremagazine.com


June 2021 PERSONAL CARE


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