INTERVIEW
Babor Pro, sells ATP concentrate and puts ATP front and centre on the pack.
TP: Global trends often follow K-Beauty. What is big in Korea right now? TR: Interestingly, retinol, which was losing steam elsewhere, is coming back up.
TP: It’s coming back in South Korea? TR: They’re looking at new derivatives of it. For example, HPR [hydroxypinacolone retinoate]. We’re also seeing new ingredients like marine ingredients, such as algae, kelp, and seaweed, gaining traction due to their diverse benefits such as moisturising, nourishing and improving scalp health.
TP: What about products that tap into the ‘tweakment’ trend? TR: There’s a lot of appreciation and acceptance of surgical treatments in Asia, particularly in China, South Korea and Thailand. Cosmetic brands are getting into the trend
by a couple of ways. Some are trying to replicate cosmetic surgery, like microneedling products that have been popular in Korea. In India, there is a brand called Molecule 53 that claims to be a peptide-first, science-centric serum. They’ve basically used a patented form of argireline, and they claim that it’s equivalent to getting Botox. For India, that’s huge.
TP: What about products for people who have had treatments? TR: Yes, there will be specialised post-surgery products as aftercare. Soothing products for reducing oedema, or for intensive hydration, or gentle hydration, non-drying, non-irritating.
TP: Mintel’s Global Beauty and Personal Care Trends for 2025 highlights ‘Think Slow, Move Fast’, a slow living trend amid ageing populations. How will this impact the beauty industry? TR: This is about skin longevity and is a global trend, which will especially be relevant to markets like Japan, China and other APAC nations. It’s really picking up in popularity, because
everyone knows they’re growing old, but they want to live longer. They want to live healthier longer, and this is where skin care comes into it. So, in markets like China, Japan and South
Korea, concepts like longevity, slow ageing and combatting inflammation, are really big now.
TP: How would that be different from traditional anti-ageing techniques? TR: It’s about the cellular function of the skin and targeting the root cause to delay signs of ageing. Proactive, preventive application.
TP: That speaks to your point about the culture for better-informed, more evolved consumers. TR: Consumers is north APAC markets like China, Japan and South Korea are far more evolved. They expect brands to innovate with
ingredients. Things like the molecular weight of ingredients, the Dalton size, encapsulated ingredients allowing for deeper penetration, cold extracted ingredients and so on, are ways brands are driving up the quality of ingredients and therefore enhancing their efficacy.
www.personalcaremagazine.com
19
“We’re seeing ATP - adenosine triphosphate – being positioned
as a replacement for retinol, particularly overuse of retinol” Tanya Rajani, Mintel associate director for beauty and personal care for India
WAWHITE
The Natural Alternative to Synthetic Cosmetic Powders
TM
Plant-derived (Babassu) Biode ·
Sustainably & ethically sourced
gradable ·
Adds slip & softness Impro ·
ves application· Oil absorbing
16, PASSAIC AVE, UNIT 1, FAIRFIELD, NJ O7004 USA
WWW.CARIBNATURALPRODUCTS.COM
INFO@CARIBNATURALPRODUCT.COM PC January 2025 PERSONAL CARE
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76
