Advantech Collaboration & Innovation
Continuing our regular Team Talk with the Advantech team, this month G3 is speaking to Keith Watt, Global Product Sales Manager for Advantech’s Gaming Solutions. Keith outlines the significant trends in the gaming market, with special focus on the US ahead of G2E Vegas, and previews Advantech’s roadmap of innovation and development into 2025.
Can you share how long you've been with Advantech and provide a brief overview of your career journey so far?
I’ve been with Advantech for 8 years as the Global Product Sales Manager, based in the UK but supporting all our strategic global locations. Primarily, I support our global sales teams within the Gaming Vertical, ensuring we meet the diverse needs of our customers worldwide, as well as liaise with manufacturing and operational colleagues in Taiwan. My career to date has been customer- and solutions-focused, encompassing Sales, Marketing, and New Business generation roles.
What unique qualities or strategies set Advantech apart from the competition in the global gaming industry?
Advantech Gaming Solutions is a trusted name in the gaming industry, with a strong track record of delivering innovative, scalable, and reliable solutions. We understand the industry's evolving needs, and this expertise has allowed us to build and maintain long-term relationships with our customers across multiple product generations.
How has Advantech supported its customers and driven business growth in the market?
Collaboration and innovation are at the heart of what we do at Advantech. We work closely with our customers, staying ahead of market trends and anticipating where the industry is heading. Player demands are constantly evolving, and we make sure to meet these with our
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diverse, industry-specific product portfolio. Our DPX range is continuously updated with the latest chipset technologies, discrete graphics cards, and advanced security features.
In addition to our own innovations, we collaborate with other ecosystem partners—whether it’s cabinet builders, software integrators, or third- party providers—to ensure seamless integration and a complete solution for our customers.
What significant trends are you currently observing or predicting in the gaming market?
Current trends are being driven by players wanting new and exciting gaming experiences. As a result, particularly in US markets, customers are investing in and upgrading their hardware designs to include high- end CPU processing power from both AMD and Intel, as well as enhancing graphics capabilities with the latest embedded graphics cards, ensuring the best possible performance for the next generation of gaming experiences.
Considering the market dynamics, what crucial advice would you offer to new operators or vendor entrants to the market in general?
Reliability in both manufacturing and supply chain/vendor partnerships is crucial. Whether you wholly own your manufacturing facilities, as Advantech does, or subcontract, ensuring robust and reliable processes is key to success, since gaming customers demand consistency of supply,
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