DANIELA MAYA General Manager Quota Media
Doradobet started using Sportradar’s ad:s programmatic marketing display solution in 2021 with the goal of increasing registrations, reducing acquisition costs and growing its brand in the emerging South American market. During that time, Sportradar’s deep industry data and betting- specific marketing technology has enabled DoradoBet to efficiently reach and acquire customers that bring value to its business and achieve 60 per cent cheaper CPAs and 75 per cent increased registrations.
Could you tell us more about the history of Doradobet and where the brand is currently live?
Doradobet is a brand that has been on the market for over five years, starting in Peru and expanding throughout South and Central America. We offer a complete solution for sports predictions, prerecorded bets and online casino, and currently have over 50 sports, various betting markets, and thousands of slots and live casino games.
What enticed Doradobet to begin utilising Sportradar's ad:s programmatic marketing display solution back in 2021?
Te acquisition of new users for the growth of our operations in Peru and other countries throughout Latin America. Tis is why the decision was made to constantly seek solutions to help us search and acquire new users. Sportradar knows the dynamics of the industry and how users behave in different countries, so is able to provide solutions to achieve these marketing objectives.
How do you measure the impact and ROI of ad:s? What metrics evidence the solution's performance?
We’ve focused on measuring the player value of users acquired through ad:s. After the first two years working with Sportradar, we have managed to reduce acquisition costs by 60 per cent, whilst increasing registrations by 75 per cent and first-time deposits by 45 per cent.
From a customer service perspective, how have you found the lines of communication between Doradobet's marketing team and Sportradar's ad:s division?
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In general, communication is very good and fluid, and there is good understanding between our two teams, which allows us to align our brand's objectives and understand the results we have achieved through ad:s. I recommend Sportradar’s ad:s service because they know the industry and all the challenges that it brings. Tey have become a fundamental ally in achieving our companies' objectives, as we focus on expanding our brands, and exploring new territories and countries to achieve growth.
We’ve focused on measuring the player value of users acquired through ad:s. After the first two years working with
Sportradar, we have managed to reduce acquisition costs by 60 per cent, whilst
increasing registrations by 75 per cent and first-time deposits by 45 per cent.
Is there potential for further strengthening of the relationship between Doradobet and Sportradar?
Achieving our objectives is crucial to strengthening the relationship we have with Sportradar and allowing both brands to grow. Since June, we’ve offered Sportradar’s streaming services on the Doradobet platform, so our customers can enjoy premium content, such as Conmebol, NBA, MLB and many other sports leagues, while placing their bets.
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