G2E is massive for us - it would be difficult to over-emphasise
just how seriously we take the show. We’ll be bringing a team of more than 25 people to this year’s expo, and we view it as an
outstanding opportunity to not only showcase our successes, but to advertise our abilities. Tis year, we’ll have racing simulators at our booth for visitors to have a go on, and we’re a headline sponsor at the Global Gaming Awards.
Are there any Play’n GO titles you would say have “cracked” the market to date? Are flagship titles in Europe such as Book of Dead, Gerard’s Gambit, Reactoonz and the Moon Princess series as popular with US online slot players?
It’s been interesting to watch player behaviour change in the two years we’ve been active in the US. US players’ exposure to slot games has, of course, been primarily in land-based settings up until relatively recently. Te obvious increased accessibility of online gaming is bringing with it a shift in player behaviour. Online casino gaming offers a more diverse range of games, as well as social features in the shape of leaderboards and jackpots. All of these are relatively new to the US player, and we’re watching fascinating behavioural changes in real time.
Tailored online games are starting to become more appealing to the average player, and we’re seeing that amongst our own portfolio of games. Games like Piggy Blitz, Reactoonz, and Colt Lightning have performed particularly well with US players, especially the latter- named, which only released last month. While we are a B2B business, we’re also a strong B2C brand, and that is becoming more obvious amongst players in the US now, too. Players associate us with high- quality content.
It’s been pleasing to see our games’ success translate well into the US market, and we’re excited to expand our game library there in the coming weeks and months.
Play’n GO will once again be exhibiting at G2E Las Vegas. What will the company be showcasing on the booth and what are your expectations for the event?
G2E is massive for us - it would be difficult to over-emphasise just how seriously we take the show. We’ll be bringing a team of more than 25
people to this year’s expo, and we view it as an outstanding opportunity to not only showcase our successes, but to advertise our abilities. Tis year, we’ll have racing simulators at our booth for visitors to have a go on, and we’re a headline sponsor at the Global Gaming Awards.
We’ll have a DJ booth to show off our newest brand spin-off, Play’n GO Music, and we’ll be looking to showcase our games that have proven so successful in the US to date, as well as our upcoming US roadmap. Tat aside, we’re excited by the prospect of meeting clients, old and new. We’re confident our approach in the US has been the right one, and that we’re in a good position to grow further. We’ll be using G2E to get that message across.
What’s ahead for Play’n GO’s roadmap as we head into Q4 and 2025?
Our US Game roadmap for the remainder of the year is very exciting- Midnight Princess 100 releases soon, after the success of Midnight Princess Power of Love, and we have high hopes that 100 will be at least as successful.
Te US launch of Oasis of Dead is just around the corner which we’re all super excited about, and Rise of Olympus Origins has high expectations also, especially given the success of its predecessor, Rise of Olympus 100. We should see Origins released in the US around Halloween.
Aside from those, you can expect us to continue delivering the best-in- class online casino gaming experience in the industry, with a focus on sustainable entertainment. We’ve recently begun to expand in Africa, so our sights are set on the regulated markets within that continent as we close out 2024 and enter 2025. We also have our 20th birthday in 2025 as a business, with some exciting plans already in place to celebrate that milestone. Watch this space!
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