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Contents October 2024


Soft2Bet discusses the importance of finding the right price for content Page-51


South Africa Page-106 With extremely high unemployment rates, pervasive corruption, rampant crime and electricity blackouts often lasting 12 hours at a time, the future of South Africa looks bleak with little cause for optimism in the short-term. Despite these conditions, the betting sector expanded by 45.8 and 53.5 per cent in 2022 and 2023, respectively. G3 reviews all aspects of the market, from sports betting and land-based to iGaming and lottery, offering a snapshot of a perplexing landscape.


MARKET REPORT


George Wadsworth, Soft2Bet’s Head of Casino, explains how his team is delivering substantial growth for the business, operators and providers across global markets.


Aviatrix explains what’s upcoming for the one-game company Page-56 Lucie Kadlecova, Chief Marketing Officer, sat down with G3 Media at SiGMA East Europe in Budapest to discuss the latest features and updates for Aviatrix.


PLAY’N GO IN THE US Two years on from attaining the


company’s first US licence in Michigan, Chief Commercial Officer Magnus Olsson sets out what’s next for Play'n GO’s business stateside. Page-34


Paul Rees launches marketing course for the gaming industry Page-60


Marketing expert Paul Rees has launched a new course designed specifically for junior marketers and those without formal marketing training in the gaming industry.


Sumsub details strategies to combat risisng deepfake fraud Page-66 Sumsub's Giedrius Arbaciauskas explains why strong biometric verification capable of detecting advanced deepfakes is now a must in deterring fraud.


REDUCING AD WASTE Sportradar’s ad:s technology is


enabling DoradoBet to consistently reach customers and increase acquisitions whilst reducing advertising waste. Page-46


Latin America Page-118 It has been a hugely significant year for online gambling regulation in Latin America. Nowhere is the change more dramatic than in Brazil now that online gambling has been given the green light. In Chile, the long awaited online gambling bill is coming closer to becoming a reality and just needs to be voted on in the senate having spent months in the committee stage in the House of Deputies.


REGULATORY UPDATE


The impact of the UKGC’s new vulnerability risk checks Page-76


IDnow's Roger Redfearn-Tyrzyk


explores the possible ramifications of the UK Gambling Commission’'s new financial risk checks for identity verification and fraud.


AGEM announces winner of the Peter Mead Memorial Award Page-82 Lori Nelson-Kraft, SVP of Corporate Affairs for the F1 Las Vegas Grand Prix, will receive the Peter Mead Memorial Award Honoring Excellence in Gaming Media & Communications.


NEW YORK CASINOS Tere are 11 commercial and tribal


operators who've publicly expressed interest in securing one of the three casino licences. G3 looks at the runners and riders. Page-88


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