GENERAL INFORMATION Serbia, landlocked country in the west- central Balkans. For most of the 20th century, it was a part of Yugoslavia.
~ 6,618,026 people was the estimated population of Serbia in 2023.
~ US$ 75,190,000,000 was the GDP by the end of 2023.
~ US$ 11,361 was the Gross Domestic Product per capita by the end of 2023.
~ US$ 1245* per month was the average salary as of June 2024.
*Converted from RSD to USD, valid as of 11.09.2024: 1 USD = 106,2 RSD
CORRUPTION PERCEPTION INDEX
Serbia has index of 36, ranked 104, shares its position with Algeria, Brazil and Ukraine. 90% of Serbians used the Internet in 2024.
WIDESPREAD WAYS OF E-COMMERCE PAYMENTS
Based on the date from more than 100 online stories in the Serbian eCommerce market, cash on delivery dominates the Serbian eCommerce market with an impressive 83.9% penetration rate in 2023. VISA and Mastercard follow closely behind with penetration rates of 72.3% and 69.6% respectively. Invoice payments from unknown providers secure a significant portion of the market with a 65.2% penetration rate, while American Express lags behind at 42.9%.
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Te undeniable Serbians’ favourite type of payment is prepaid cards. Tis payment method covers 76% of the whole market, while credit cards come with 13%, mobiles with 8%, e-wallets with 2%, and bank transfer with 1% of the market share.
As for the popular payment services, there are three the most applicable solutions to facilitate mobile and prepaid payments: Mobiano, ApplePay and MINT.
INTERNET COMMUNICATION BY POPULATION
Facebook was the leading social media website in Serbia in 2023, with around 80% of market share compared to other social media sites. Instagram ranked second with a nearly 13% share of social media site visits, with Twitter at 2,5%, Pinterest at 2%, and YouTube at 1%.
MARKET SIZE
~ US$ 1 027 367 539 made up the Gross Gaming Revenue (GGR) in 2022. REGULATED VERTICALS u
Land-based Casino;
u Land-based Sports Betting u Online Casino;
u Online Sports Betting.
TYPES OF LICENCES u
u
u Land-based sports betting; u Online gambling license.
NUMBER OF ISSUED LICENCES u
Land-based casino – 2.
u Land-based sports betting – 19. u Slot machines halls – 61. u Online gambling – 26. TAXES AND FEES PAID
Tax type: Gambling tax. Taxable base: GGR (Gross Gambling Revenue).
Tax rates: u
u Land-based casino: 25%;
Slot machine hall: 10%, but not less than ~ US$ 44* per slot machine (per month).
Land-based sports betting: 15%, but not less than ~ US$ 605* per betting shop (per month);
u
Online gambling license: 15%, but not less than ~ US$ 11 000* (per month).
*Converted from EUR to USD, valid as of 11.09.2024: 1 EUR = 1,1 USD
GOVERNMENT AUTHORITIES RESPONSIBLE FOR REGULATION OF GAMBLING BUSINESS
Land-based casino; u Slot machine hall;
Games of Chance Administration from the Serbian Ministry of Finance
Website:
https://uis.gov.rs/en
SERBIA market report
first contact for expansion 4H Agency
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