Aviatrix Crashing the Party
Chief Marketing Officer Lucie Kadlecova sat down with G3 Media at SiGMA East Europe in Budapest to discuss the latest features and updates for Aviatrix.
LUCIE KADLECOVA CMO Aviatrix
Te churn of slot games means you always need to keep offering new titles, whereas what we have done is create one solid game and continuously upgrade it with new features, improving the design and user experience. Tat's what Aviatrix is about - launching new features and functionality to keep the game fresh and exciting.
Aviatrix is continously updating and refreshing its flagship game with an onus on personalisation and customisation. Every time players launch into the world of Aviatrix, the aim is for them not to just be playing any game — but their game. With unique customisation features, operators have the capacity to transform Aviatrix into an experience that’s tailored specifically for their brand.
From the colour of the planes to the branding flag, elements can be adjusted to align with an operator’s identity. Chief Marketing Officer Lucie Kadlecova explains why Aviatrix is not just about gaming anymore — it's about creating an immersive brand experience that keeps players coming back for more.
Aviatrix was founded two years ago and remains a one-game company. What's the thinking behind this strategy?
Tere is a very specific reason we have this approach. We see a huge potential in crash games but we want to offer something more to players and operators. Te churn of slot games means you always need to keep offering new titles, whereas what we have done is create one solid game and continuously upgrade it with new features, improving the design and user experience. Tat's what Aviatrix is about - launching new features
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and functionality to keep the game fresh and exciting. What's new and upcoming?
Our most recent update has included free bets that can be accessed via promo codes. Tese promo codes aren't tied specifically to operators but are independent so they can be received directly from affiliates and used in-game. Another update saw the introduction of seasonal themes related to major events and celebrations, like St Patrick’s Day or Euro 2024. Tese can also be used in specific markets. For example, in Brazil we released a theme dedicated to the festival of São João. Te next major upcoming theme and new plane skins will be centred around Hallowe’en. We are also releasing a new general design for the game that will make it more beautiful, more 3D and elevate the UX overall.
Where is Aviatrix live, and are there plans to expand the game roster? ?
We are licensed to operate in Romania, MGA, Spain, Greece, Italy, Georgia, Netherlands and Sweden, and we are in the process of receiving approvals in Peru, Colombia and Brazil. Under the Aviatrix brand we will continue to have just one game. Later this year or early next year I'll be able to tell you more about what we have planned for potential future titles…
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