Our data insights allow our AI technology to determine the best approach in each territory. Variables including customer content and channel
preferences are analysed to serve the most relevant ads for customers in any particular market.
Sportradar x DoradoBet Reducing Advertising Waste
Niki Beier, SVP Marketing Services at Sportradar, and Daniela Maya, General
Manager at Quota Media, DoradoBet’s internal media agency, explain how Sportradar’s ad:s technology has enabled DoradoBet to consistently reach customers and increase acquisitions, whilst reducing advertising waste.
NIKI BEIER SVP Marketing Services Sportradar
intervention. Tis data and technology have helped DoradoBet achieve impressive growth. Since we started working together in 2021, we’ve delivered a 600 per cent increase in registrations per month in Ecuador and increases in registrations in Peru peaked at 3600 per cent during the 2022 World Cup.
In what ways does ad:s adapt to the demands of specific markets, such as South America in the case of Doradobet?
Our data insights allow our AI technology to determine the best approach in each territory. Variables including customer content and channel preferences are analysed to serve the most relevant ads for customers in any particular market. With this strategy, DoradoBet fine- tuned its ad placement and acquisition to increase first-time deposits by 45 per cent and launch its Ecuabet brand in Ecuador. Tis data-driven flexibility and tailored approach is essential. Our multi-channel offering across programmatic display, video, audio and digital-out-of-home (DOOH), and paid social, provides all the options operators need to customise campaigns to target audiences and geographies.
In what ways has ad:s improved and evolved over the last three years, and what's next in its development?
We are focused on providing channels that are highly relevant to fans, enabling operators to achieve greater acquisition and awareness. So, ad:s has evolved with the needs of our clients as well as changes in consumer
behaviour. We’ve extended ad:s across the fastest-growing marketing channels, including paid social, audio and digital-out-of-home, and we are developing a paid search solution which will be launched in the next few weeks. Tis approach offers more ways to deliver relevant, targeted ads, increasing customer reach and marketing flexibility across all these channels.
We’re also continuing to integrate real-time data and live odds across more digital touchpoints so operators can engage fans across their day. Tis begins with seeing an ad on Meta or Snapchat, followed by an audio message for an upcoming game on their favourite sports podcast, or live odds displayed across a DOOH screen on major travel routes and around stadiums. We now offer personalised, 360-degree marketing, so operators can deliver greater efficiency across every aspect of their campaigns.
Is there potential for further strengthening of the relationship between Doradobet and Sportradar?
LATAM is a dynamic market, and we’re excited to continue helping DoradoBet reach its goals and grow. Our AV services are also set to increase fan engagement and customer retention even further. We remain in constant communication with clients to track campaign performance and address any challenges. We’re continually refining our service and adding more ways for operators, like DoradoBet, deliver even greater marketing efficiency.
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