4H AGENCY
This market overview was prepared by Ivan Kurochkin, Head of Eastern Europe Desk, Partner and one of the founders of 4H Agency. After 7+ years’ experience in consulting every type of clients from the testing laboratories to global operators and B2B providers on a variety of matters related to the gambling operations, Ivan has proven himself to be a business- oriented
multijurisdictional advisor for entering new markets across the globe. His background helps him to choose the best and most efficient scenarios for expansion to new market or for bringing existing operations of the Agency’s clients to a significantly new level.
If you are considering venturing into the markets of CIS countries or seeking expert advice on navigating the complexities of the gambling industry, Dmitry Hotsyn is the go- to person. Take action now and reach out to Dmitry to explore how 4H Agency can support your endeavours in the vibrant and evolving landscape of the CIS region.
4H Agency is a global gambling advisory. We provide expert guidance to B2C operators and B2B providers, spanning market insights, payments, product localisation, regulations, licensing, public affairs, and more.
ik@4h.agency
t.me/Ivan_Kurochkin https://4h.agency/
COST & TERM OF THE LICENCE
1) Land-based casino license (term – 10 years). Annual license fee is determined during the government auction and cannot be less than ~ US$ 551 000*.
2) Slot machine hall (term – 10 years). Monthly license fee is ~ US$ 28* for each slot machine.
3) Land-based sports betting (term – 10 years). Monthly license fee is ~ US$ 110* for each betting shop.
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4) Online gambling (term – 10 years). Monthly license fee is ~ US$ 2750*.
*Converted from EUR to USD, valid as of 11.09.2024: 1 EUR = 1,1 USD
KEY ADVERTISING RESTRICTIONS
Advertisements should include notification of the ban on the participation of minors in gambling, with appropriate text on the prevention of addictive disorders.
Advertisements must not: u
contain unfounded statements about the chances of winning or income that
- open areas, except in a place that is at least 100 meters away from the nearest point of the complex of preschool, school, health or institution intended for children or minors;
- on websites intended for children or minors;
- in radio and television programs, and print media intended for children.
u u u players can expect when gambling;
suggest that skill can affect the outcome of the game;
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represent gambling as socially desirable activity;
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suggest that participation in gambling is a substitute for employment or financial investment and is a solution to social, professional, personal or financial problems.
advertise gambling without notification of the ban on the participation of minors;
advertise unlicensed gambling; advertise gambling in:
LOCAL MARKET SPECIFICS TO CONSIDER FOR OPERATORS ENTERING THE MARKET
Te Serbian gambling market offers promising opportunities, with a mix of international operators and established local (Balkan) brands. It remains competitive yet accessible, making it an attractive destination for new entrants who can differentiate themselves effectively.
Advertising regulations are relatively flexible, particularly compared to other European markets, allowing operators more freedom in promoting their services. While there are clear guidelines on minors’ protection and responsible gambling, the overall regulatory environment is accommodating, giving operators room to engage a broad audience.
However, regulatory reforms are underway, and upcoming changes may align Serbia more closely with international standards, especially in responsible gambling practices. Operators should monitor these developments as they could introduce stricter requirements for licensing and operations.
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