many new players are coming in from Y? How many of these people were inactive three weeks before they got this Email compared to those active 20 minutes ago? We get reams and reams of data back which is both a blessing and a curse and it’s down to clients what they want to prioritise.
Te battle to increase engagement via strategic digital marketing efforts is one that’s been in flux for years - without the industry really acknowledging or reacting to it. Te big thing recently has been one to one messaging, which ties into the release of our instant messaging service earlier this year. A core value of the Symplify journey is enabling seamless communication through powerful omnichannel capabilities. Te already existing and effective mediums such as SMS, App Push, Email, and Print continue to generate long- term success for partners. Instant Messaging is the latest intuitive tool to join the service and it’s accessible from a single login, on a single platform.
Te new Instant Messaging channel is designed as an umbrella channel that will, in the near future, encompass multiple messaging
services. Telegram is the first release, WhatsApp and Messenger will be integrated shortly. Instant Messaging will be available across all sending modules and accessible from the same familiar editor, ensuring a seamless integration into current communication strategies.
Telegram being the first is a decision that’s been driven exclusively by gaming companies. Operators increasingly want to contact players via Telegram because they're well motivated to do so -many are dealing in crypto, looking for sports hits, and so on. Tey understand there's an audience there that they're able to reach and engage with, potentially even being users already.
Te beauty of utilising this channel with Symplify is that it comes under our multi-channel portfolio. Tis means that an operator who wants to set up a Telegram account whilst continuing to use Email, app pushes and so on doesn't have to go and find a separate company that will do it for them. Tey can access it as part of the ecosystem of communications Symplify offers and create a tailored player communication journey.
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