Play’n GO is licensed in five US states - Pennsylvania, Connecticut, West Virginia, Michigan, and New Jersey - as well as Quebec, Alberta and Ontario north of the border in Canada. Could you elaborate on Play’n GO’s dual-pronged strategic approach to the North American iGaming market?


Te US and Canadian markets are quite different, for all that they are geographically quite close! In the US, we are operating on a state-by-state basis. We have consistently stated our desire to be active in every regulated market in the world, and we are eagerly awaiting more opportunities in the US as states, hopefully, begin to open up. We are establishing our brand, and players now recognise us as a provider of top- quality games. We’ve teamed up with some of the best-known operators in North America, if not the world, and are delivering a best-in-class service. Te future is very bright for us in the US.


We've had similar success in Canada, which has been a very important market for us for a while now, the difference, of course, being that their regulatory environment is more centralised within each province. Ontario has been a highly successful market for us since it regulated, and it has allowed private operators since 2022. On the other hand, earlier this year we teamed up with Loto-Québec, the state lottery operator in that region. Te industry is probably better established in Canada than the US, and this can be observed in player behaviour, which changes how we approach the region. Compliance is somewhat simplified in Canada compared to the US, as the framework is more unified within each


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province. With that said, marketing practices overall are more constrained in Canada, and with less private operators in the country, are probably less intense also.


We were very proud to join the Canadian Gaming Association earlier this year also, and we’re excited to learn more about the iGaming landscape in Canada from our colleagues there. Crucially for us, our content is designed to garner success on a global scale. We can enter any market with a degree of confidence that our games will be well received.


Play’n GO only entered the regulated US space just over two years ago with its first licence, Michigan, in July 2022. How do you reflect on the company’s US adventure so far and the speed of progress?


In some ways, it’s hard to believe that two years have passed since our first foray into the US market. In that time, we’ve expanded our operations into five states, most recently Connecticut. We’ve integrated our technology with our operator partners, and we’re definitely hungry for more. We’re used to being industry leaders in Europe, and we expect the same of ourselves in the US. We won’t be resting on our laurels.


I think all of us would like to see the industry as a whole move a bit quicker in the US, but we’re also conscious of the importance of doing things right. We believe that as states see the benefit of their neighbour’s regulation and taxation of the industry, they will move towards us. We’re ready to act as and when that happens.


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