streets and find the right direction with the help of sports. Tus, the event’s social mission went far beyond the football pitch.
"Sports brings people together, and support from brands like 1xBet helps inspire the youth. 1xCUP allows you to transform your mindset, feel like an important part of your community, and even change your destiny," said Frodd.
Competent work with the target audience
1xBet has made a significant contribution to sports development in Nigeria and, at the same time, actively interacted with its target audience. A special line was opened on the 1xBet platform for betting on the final matches, and the brand's social media regularly covered the tournament events and held contests with valuable prizes. Fans could also get more information about the project on a website developed specifically for the competition.
All this suggests that 1xBet is not afraid to go beyond the work of a regular bookmaker and strives to create market trends thanks to its non-standard approach.
“I hope that other companies and the government will start organising more such competitions and support 1xBet in developing grassroots sports in the country. It will allow our youth to earn a living, playing even at the amateur level. I am very proud to be part of the 1xBet
company, which organised a tournament of this level. I applaud the best bookmaker in Africa and ask them not to stop. You can see that 1xBet was very attached to its brainchild - the brand invested a lot of money to ensure the championship was organised at a high level. I am delighted about our collaboration with 1xBet. Tey did everything possible. Tank you!” - famous sports blogger Bi Benard commented on the tournament.
1xCUP international recognition
In two years, 1xCUP has evolved from a local amateur competition into a platform for finding new professional players. Tournament participant Abdul Latif Abdul Jalil from Emiloju FC received an invitation from Odds BK, a club from the Norwegian top division. Ebuka Okeke from Colins Edwin SC soared even higher - he signed a contract with Hradec Kralove, the top division representative in the Czech championship.
Te 1xCUP example is not a step-by-step guide to success but a reflection of 1xBet's approach to all aspects of its work. Professionalism, excellence pursuit, and the desire to be closer to people allow the company to remain a trusted bookmaker. Te brand has quadrupled its prize pool this year, and the number of participants has almost doubled. Te bookmaker will not stop there either as it prepares for a grand tournament next year and invites everyone to join the development of grassroots sports in Africa.
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